Brand manager
3 weeks ago
Join our team as a Brand Manager and play a key role in driving the long-term value of our brands. You will be responsible for developing and implementing strategic and tactical marketing initiatives that translate into brand profitability and volume.
Responsibilities:- Develop and implement annual brand strategies/plans to achieve commercial objectives and strategy
- End-to-end brand innovation/campaigns from ideation, conceptualisation to launch
- Develop digital marketing strategy and platforms
- Ensure marketing activities align with brand positioning strategy
- Implement marketing initiatives to achieve brand objectives
- Continuously evaluate and develop brand position
- Manage marketing budget for the brand
- Identify and analyse market reactions and results of marketing activities
- Drive effective communication with stakeholders and partners
- Bachelor's Degree in Marketing, Economics or Business Administration
- Min 5 years' experience in brand/marketing management in FMCG industry
- Extensive experience working with advertising, media agencies
- Savvy in digital marketing and numbers/figures
- Innovative and thinks outside the box
- Excellent communicator and presentation skills
- Pulse of the market - latest trends, consumer demands
- Action-oriented, persistent and a change driver
- High work capacity and team-oriented
- Strong conceptual thinking with an eye for detail
- Good interpersonal skills, positive attitude and pleasant outgoing personality
- Computer literate and fluent in English
We are a leading FMCG company with a strong presence in the market. Our team is passionate about delivering high-quality products and services to our customers.
Working Hours:Monday to Thursday: 8:15am - 5pm, Friday: 8:15am - 4pm
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