Brand manager

3 weeks ago


Shah Alam, Selangor, Malaysia Carlsberg Group Full time
Brand Manager Brand Manager

Join our team as a Brand Manager and play a key role in driving the long-term value of our brands. You will be responsible for developing and implementing strategic and tactical marketing initiatives that translate into brand profitability and volume.

Responsibilities:
  • Develop and implement annual brand strategies/plans to achieve commercial objectives and strategy
  • End-to-end brand innovation/campaigns from ideation, conceptualisation to launch
  • Develop digital marketing strategy and platforms
  • Ensure marketing activities align with brand positioning strategy
  • Implement marketing initiatives to achieve brand objectives
  • Continuously evaluate and develop brand position
  • Manage marketing budget for the brand
  • Identify and analyse market reactions and results of marketing activities
  • Drive effective communication with stakeholders and partners
Requirements:
  • Bachelor's Degree in Marketing, Economics or Business Administration
  • Min 5 years' experience in brand/marketing management in FMCG industry
  • Extensive experience working with advertising, media agencies
  • Savvy in digital marketing and numbers/figures
  • Innovative and thinks outside the box
  • Excellent communicator and presentation skills
  • Pulse of the market - latest trends, consumer demands
  • Action-oriented, persistent and a change driver
  • High work capacity and team-oriented
  • Strong conceptual thinking with an eye for detail
  • Good interpersonal skills, positive attitude and pleasant outgoing personality
  • Computer literate and fluent in English
About Us:

We are a leading FMCG company with a strong presence in the market. Our team is passionate about delivering high-quality products and services to our customers.

Working Hours:

Monday to Thursday: 8:15am - 5pm, Friday: 8:15am - 4pm


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