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Creative Marketing Specialist
4 weeks ago
**職責:**
- 為各種行銷管道創建和策劃各種數位材料,例如引人入勝的圖形、創意佈局和沈浸式視覺元素。
- 領導數位行銷策略的製定,強調SEO、SEM、電子郵件行銷和社群媒體廣告,同時整合創意內容創作。
- 利用分析工具積極監控和解釋數位行銷格局,為持續改善提供可行的見解。
- 與我們的行銷專家密切合作,集思廣益並執行與我們多元化客戶產生共鳴的行銷活動。
- 隨時了解數位行銷和設計的最新趨勢,結合尖端技術來增強和區分我們品牌的數位形象。
- 透過製作不僅能與受眾建立聯繫、還能發起對話和促進社區建設的內容來掌控我們的社群媒體形象。
**要求:**
- 擁有至少 3 年行銷協調員/主管或類似職位的工作經驗。
- 精通平面設計和數位行銷,特別是在保險或金融服務領域。
- 擁有設計軟體方面的專業知識,特別是 Adobe Creative Suite,特別是 Adobe Illustrator 和 Adobe Photoshop(熟練程度達到 90%),同時對各種數位行銷工具有全面的了解。
- 擁有豐富的創意和解決問題的能力,善於用創新的解決方案克服挑戰。
- 具有出色的組織能力,可以同時管理多個項目,在不影響品質或創意願景的情況下按時完成任務。
- 超越傳統界線的卓越溝通技巧,實現清晰、鼓舞人心和有效的對話。
- 熟悉策略規劃原則和行銷最佳實務。
- 精通社群媒體和網路分析(例如WebTrends)。
- 優秀的溝通和人際交往能力。
- 創造力和商業意識。
- 至少擁有平面設計、行銷、傳播或任何相關學科的學士學位。
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