Data Marketing Executive
5 months ago
**Duties and responsibilities**
- Data Analytics & Reporting_
1. Focus on local market and perform all monthly analytic reports based on available
data. i.e. customer demography & trading behaviour.
2. Update all necessary monthly reports.
3. Manage and maintain data analysis of customers, such as trend and performance for
the planning of any future promotion, post-campaign analysis and insight to improve
local market share.
4. Liaise with IT team in planning system enhancements and/or changes due to
campaigns to achieve business revenue growth.
5. Execute UAT check before implementation of new system enhancements and/or
campaigns.
6. Propose, plan and execute campaigns end to end, including preparation of
communication material, T&C and FAQs.
7. Develop detailed tracking templates and/or create new Qlik dashboard for data
analysis for local market.
incomplete sign up list for CS further action).
9. Prepare post communication reports to track the effectiveness or result of marketing
efforts.
10. Execute campaign fulfillment, patching of RT points and other rewards.
11. Undertake any other related tasks as may be determined from time to time by the
immediate supervisor.
- **Marketing**_
1. Identify platforms and create educational content around digital trading in the form of
2. Write clear marketing copy to communicate a campaign related to continuing trading.
3. Upload new content to our communication platforms and update content as needed.
4. Identify customers’ needs and gaps in our content and recommend new topics.
5. Support various marketing initiatives including web/app testing.
- **Qualifications**_
1. Possess at least a Bachelor's Degree in Information Technology/Marketing/Mass
Communication or equivalent.
2. **Proficient in SQL programming language is a must**
3. Good knowledge of Microsoft Office, Excel, and PowerPoint
4. Excellent communication and presentation skills
5. Good English Language Proficiency (Written and spoken)
6. Energy, enthusiasm and passion for all things digital
7.Minimum 1 year working experience in a relevant field (internships are included)
**Job Type**: Permanent
**Salary**: RM3,000.00 - RM4,500.00 per month
Schedule:
- Monday to Friday
-
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