Digital Marketing Executive

4 weeks ago


Klang, Malaysia Shawlpublika Sdn Bhd Full time

Job Scope & Responsibilities
- Execute effective online advertising campaigns to drive brand awareness, engagement and generate leads.
- Monitor and analyse the performance of online ads and make data-driven adjustments to enhance the advertisement/campaign effectiveness.
- Monitor and report on **key performance indicators (KPIs)** to track the success and impact of online ads and marketing campaigns.
- Utilize **Facebook Ads, Instagram Ads, Google Ads & Tiktok Ads** platforms to reach target audiences effectively.
- Implement **search engine optimization (SEO)** techniques to improve website rankings, increase organic traffic, and enhance user experience.
- Develop and run marketing campaigns, including budgeting, planning content, and determining effective marketing angles for ads and videos.
- Produce high-quality copywriting for ads, landing pages, social media posts, and other marketing materials.
- Produce high-quality creative material such as posters, banners & videos for online advertising campaigns.
- Maintain a strong understanding of target audience preferences and behaviour to optimize ad targeting and messaging.
- Effectively manage advertising budgets and ensure cost efficiency.
- Leverage **META Business Manager Suite** to optimize ad performance and campaign management.
- Leverage **Google Analytic 4 & Google Tag Manager** to track and analyze campaign performance.

Job Requirements
- Possess at least a Professional Certificate/Diploma/Degree
- Proven experience of at least one (1) year as a Digital Marketer or similar role
- Proven experience managing and optimizing online advertising campaigns
- Possessing strong knowledge of online advertising platforms such as **Facebook Ads (Meta Business Manager), Instagram Ads, and Google Ads.**:

- Proven experience in content writing and copywriting
- Strong understanding of marketing fundamentals
- Strong organisational and project management skills
- Excellent attention to detail and commitment to delivering high-quality work.

**Job Types**: Full-time, Permanent

**Salary**: RM2,500.00 - RM3,000.00 per month

**Benefits**:

- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Klang: Reliably commute or planning to relocate before starting work (required)



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