Marketing Associate

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tapestry, Inc. Full time
Job Description

Job Title: Marketing Associate

Job Summary: We are seeking a highly motivated and experienced Marketing Associate to join our team at Tapestry, Inc. The successful candidate will be responsible for planning and executing integrated marketing activation and PR plans, providing recommendations for integrated plans, and supporting the development and execution of marketing plans to ensure they meet marketing and commercial objectives.

Key Responsibilities:

  • Develop and execute marketing plans and strategies to increase brand awareness and drive customer acquisition and retention.
  • Implement measurement strategies that align with campaign goals.
  • Analyze quantitative data to interpret ROI and KPI metrics.
  • Identify new opportunities and stay up-to-date with industry trends to continuously improve marketing strategies.
  • Collaborate with other business units to ensure marketing initiatives align with overall brand goals and objectives.
  • Plan and coordinate marketing events and on-ground activations.
  • Monitor and report on the effectiveness of marketing campaigns and initiatives.
  • Collaborate with the internal Digital team to align on media buys and objectives.
  • Develop and maintain relationships with social media influencers and brand ambassadors.
  • Monitor and analyze social media metrics to track the success of campaigns.
  • Create and execute marketing campaigns, including product launches, roadshows, and media events.
  • Work with external agencies and vendors to develop and execute marketing campaigns, collateral, digital, events, and activations.
  • Monitor and manage the marketing budget to ensure campaigns are executed on time and within budget.

Additional Responsibilities:

  • On rotation, work as a project manager for specific activations with cross-functional local and regional teams to lead and ensure smooth operation.
  • Point of contact with third-party business partners.
  • Work with the global team on conceptualizing campaigns and activation setup.
  • Develop compelling proposals for internal and external stakeholders with clear objectives and ROI.
  • Recap reports.

Requirements:

  • 5+ years of marketing experience and strong functional skills in consumer and brand marketing.
  • Strong project management skills from design to completion with an action orientation.
  • A passion for fashion and sensitivity to trends.
  • Experience in the retail industry will be an added advantage.
  • Positive, driven, and able to work independently and collaboratively in a team environment.
  • Strong written and verbal communication skills to present a story in an inspiring and convincing manner.

Competencies:

  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and actionable positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers:

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future-oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

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