Customer Strategy and Marketing Principal
1 week ago
Key Responsibilities:
* Develop and track key performance indicators (KPIs) to measure the effectiveness of campaigns and app features.
* Conduct in-depth analysis of customer trends, identifying patterns and insights that can drive strategic decisions.
* Design and maintain interactive dashboards to visualize data and provide real-time insights to collaborators.
* Translate complex data into clear, actionable recommendations to improve business outcomes.
* Assist with ongoing campaign optimization to ensure creative assets perform at their best, achieving outstanding campaign results.
* Investigate and implement new tools for analytics to contribute to the team and improve overall brand performance.
Requirements:
* At least 6-10 years of experience in performance marketing, including paid search and paid social.
* High level of experience applying the DoubleClick stack, Adobe, and Google Analytics, including creating bid strategies and trafficking for SEM and programmatic performance campaigns.
* Analytical, yet operates strategically, with understanding of the 'big picture'.
* Competency with figures and simple calculations, including pivot tables, charts, and formulating.
* Good on the tools and platforms: Google Analytics, Adobe Analytics, Excel, MS Word, PowerPoint, and Outlook.
If you are a data-driven marketing expert with a passion for driving business growth, we encourage you to apply for this exciting opportunity.
Note: You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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