Head of Marketing Malaysia

7 days ago

Subang Jaya, Selangor, Malaysia JACOBS DOUWE EGBERTS Full time
Job Title: Head of Marketing Malaysia

We are seeking a highly skilled and experienced Head of Marketing Malaysia to join our team at JACOBS DOUWE EGBERTS. As a key member of our Country Leadership Team, you will be responsible for developing and executing local marketing strategies to drive growth across our portfolio of coffee, tea, and cereal brands.

Key Responsibilities:
  • Manage and coordinate all local marketing activities and multi-brand portfolio.
  • Build and develop a strong and sustainable local marketing team.
  • Develop short-term and long-term strategies for profitable revenue growth.
  • Drive successful product launches and comprehensive business and market analytics.
  • Play a critical role in the development of the annual country marketing and business plans.
  • Make pricing and forecasting recommendations to management and cross-functional teams.
  • Develop local market insights by monitoring competition, new target groups, potential customers, market trends, and latest technologies.
  • Provide local knowledge and key market insight input to the central marketing organization for potential innovations and trends.
  • Execute local brand activation using above-the-line and below-the-line instruments within central brand activation guidelines and communication/media/A&P guidelines and budgets.
  • Manage local product adaptations within central innovation decision making.
  • Manage and coordinate all activities within the scope of local launches of New Product Development or Product Adaptations.
  • Manage key local agencies and control Regional and Global guidelines.
  • Manage within central guidelines the budget available for local advertising and promotions.
  • Responsible for category development activities including providing input information to portfolio strategy, ideation phase of innovations, and participating in the development of an innovation/adaptation.
Requirements:
  • Bachelor's Degree or Master's Degree.
  • Minimum 8 years of brand management experience. Regional/Global Marketing experience is a plus.
  • Managed a category or country in an FMCG company with solid experience in food products, category management, brand development, new product development, communication plan development for campaigns, digital marketing, and social media marketing.
  • Marketing expertise is essential in all its dimensions, strategic and operational.
  • Successful experience in a company focused on growth.
What We Offer:

We offer a competitive salary and benefits package, including medical, handphone, and transportation. We also provide outstanding career development opportunities and a dynamic work environment.

At JACOBS DOUWE EGBERTS, we value strong convictions and encourage debate. We are a company that loves people who are not afraid to try and who try until they get it right. We are looking for someone who is passionate about marketing and has a drive to succeed.

If you are a motivated and experienced marketing professional looking for a new challenge, please click the 'I'm Interested' button and we will get in touch with you soon.

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