Data Analyst Media Insights

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Nielseniq Full time
About the Role

We are seeking a highly skilled Data Analyst to join our Media Operations Team, where you will play a key role in unlocking audience data insights.

This is an exciting opportunity for a data-driven professional to progress their career in media research and join a team that is passionate about delivering actionable insights.

In this role, you will be responsible for delivering high-quality data insights, working closely with both Operations and Commercial teams to drive business growth.

Key Responsibilities
  • Develop and maintain data quality, delivery, and reporting processes
  • Liaise with internal and external stakeholders to ensure seamless data exchange
  • Design and implement data visualization tools to enhance reporting and analysis
  • Manage online sampling activation, quotas, and monitoring to ensure data accuracy
  • Collaborate with 3rd party vendors to validate invoices and benchmark performance
  • Analyze data and provide actionable insights to internal stakeholders
Requirements
  • Strong Excel and data processing skills, including PowerQuery
  • Critical thinking mindset with strong problem-solving skills
  • VBA, SQL, or Python knowledge is highly desirable
  • PowerBi or Tableau dashboard experience is a plus
  • 1-3 years prior work experience in an analytical role
  • Above average knowledge of Excel, PowerPoint, and Microsoft VBA
  • Some experience with SQL databases
  • Ideally, some experience working with AWS Athena and dashboarding platforms such as Tableau
  • Sound communication skills, good English, and the ability to work independently
About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

We are committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.

We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.



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