Data Analyst

2 weeks ago

Kuala Lumpur, Malaysia Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Data Analyst (MY)**

**12 months fixed term contract**

As a Data Analyst supporting our client - a technology company focused on the real estate market, you’ll play a pivotal role in owning goal-setting, strategy, measurement and analysis of their owned social channels, product and business.

You’ll translate the data into meaningful and actionable insights for the business to develop campaigns, initiatives and business goals.

Role:

- Own analysis, reporting and relevant dashboards of performance across APAC consumer marketing campaigns.
- Identify core metrics, drive education of key metric drivers internally, and help set strategic paths towards measurable results
- Set up, maintain and develop social campaign databases across key markets and products to establish relevant baselines.
- Showcase and create learning decks with best-case practices to advance campaign effectiveness and creative excellence internally.
- Identify and build cases for opportunities to “cut through the noise.” Translate complex analytics to easy-to-understand and engaging recommendations for internal marketing teams and relevant partner agencies working on social and consumer marketing initiatives.
- Lead discussions broadly around social campaign measurement (Paid, Owned, Earned) between client marketing teams and supporting agencies.

You:

- 8+ years of experience in an advertising, digital, or social media agency or in technology companies as a social media analyst, measurement analyst, data analyst or marketing analyst
- Understanding different marketing measurement methodologies (e.g. creative testing, causal campaign reporting, brand metrics tracking) throughout the marketing/product funnel
- Skilled in data management and visualisation tools (Sheets, Slides, Data Studio).
- SPSS, R, and Python skills would be an added benefit but not a must.
- Capable of visualising data and quickly producing charts and graphs that tell a story to our client team and their internal marketers.
- Relevant skills in working with social listening tools (e.g. Brandwatch) and developing reliable syntaxes are a bonus but not a must-have.
- The ability to turn data into tangible learnings and recommendations that can be applied across marketing activities.
- Proven ability to drive mid/long-term measurement goals, campaign goals, KPIs and targets.
- The ability to be comfortable with ambiguity, asking questions and assuming positive intent in an often fast-paced environment with many stakeholders.
- Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning across APAC.

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