Director, Qualitative

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Job Details

Director, Qualitative, Insights division

Kuala Lumpur, Malaysia

Reporting to the GM of Insights Malaysia, your accountability includes growing a specific % of revenue growth on a yearly basis; building strong client relationships, make a positive impact to the client’s business, resulting in overall client satisfaction.

You will be an effective Qualitative Director and be an accomplished-savvy business development executive with strong Qualitative research and Consulting expertise to develop key clients for the region. You will succeed in this role by demonstrating your extensive market research experience both developing new business and build stronger client relationships, helping our clients use our marketing and consulting expertise to their strategic advantage.

You will also be accountable for the entire research process, projects outcomes, client engagement and consultancy. As part of the senior management team, responsibilities include business development, people management and financial management along with business strategy implementation.

Key Outcomes:
This person is encouraged to:

- Identify whitespace opportunities. Deliver revenue growth for key accounts by penetrating clients outside of their research functions, building stronger C-suite relationships - opening up “whitespace opportunities” and accessing new budgets in other commercial functions (e.g. marketing consultancy, strategy, and analytics).
- Business development. Identifies divisions of key clients that are under-penetrated, investing time to develop capability & relationship.
- Work towards Results. Using your qualitative and consulting expertise, develop a clear practical agenda to align Qualitative and even other Kantar solutions to act on the clients’ business priorities through understanding their issues. Proactively uncover and drive relationships with clients with excellent potential and turn these opportunities into commercial reality.
- Bring the best of Qualitative research and unlocking growth opportunities in Brand Strategy. Increase customer satisfaction & innovation by bringing the “best of Qualitative” (through understanding the network & strong account management) but also through making valuable contributions by delivering innovative strategic advice that address our clients’ business challenges.
- Enable innovation. Engage first-hand with key customer partners, gaining information and using it for improvements in products and services.
- Success is measured through profitable revenue & margin growth, increases in market share and the customer satisfaction improvements achieved across portfolio of the Qualitative and Brand Strategy solution in Malaysia and even beyond for Kantar divisions on key accounts.

Key Capabilities:
Our best Client Business Leaders succeed at these key accountabilities through personal, client, and business impact.

Personal Impact
- Encourages others. Is skilled at getting individuals, teams, and organizations behind an aligned purpose for client penetration. Drives others to perform at the highest level and to openly accept change. Influence and communicate positively, delivering a compelling vision and purpose. Crafts a climate where people are motivated and inspired to deliver their very best.
- Acts with authenticity. A person of high integrity. Consistently acts in line with a clear and visible set of values and beliefs. Deals and talks straight and walks their talk. Is direct, and authentic but at same time can keep confidences and encourage trust.
- Acts as a Specialist. Faces adversity head on; relishes leading in crisis and is energized by tough challenges. Comfortably confronts and works through challenges; take personal responsibility to ensure resolution. Not afraid to make tough decisions and challenge the norms. Be passionate and believe in a positive outcome in difficult situations and encourages others to believe they can succeed and accept the challenge themselves.

Client Impact
- Enjoys collaboration. Collaborates to deliver the best outcome for the client with the courage and conviction to avoid compromise or consensus. Accomplishes this by relating well to a wide variety of diversity. Quickly finds common ground and address problems for the good of all; is seen as an excellent teammate and works well with everyone.
- Enables innovation. Enthused by the opportunity to bring innovation to clients, transform the industry and lead others to deliver against our outstanding potential. Enables the next impactful breakthrough idea and can project how potential ideas may play out in the marketplace. Aims to win and deeply believes in the quality and breadth of Kantar’s outstanding expertise and capability.
- Drives client leadership. Establishes strong and