Customer Relationship Management Executive

1 week ago

Petaling Jaya, Malaysia Mynews Retail Sdn Bhd Full time

**Purpose of the Role**
The Marketing Executive will manage and drive the **myNEWS Loyalty Programme**, overseeing campaign planning, set-up, marketing communication, and performance reporting in a dynamic retail environment.

**Main Responsibilities**
- **Campaign Management**: Plan, manage, and execute backend programming for monthly loyalty promotions and campaigns within the app, ensuring timely and accurate deployment.
- **Data Analysis**: Track, analyze, and report on loyalty program performance, including member engagement, redemption rates, and sales impact. Provide actionable insights to optimize results.
- **Cross-Functional Collaboration**: Work with internal teams, brand partners, suppliers, and merchandisers to align campaign goals, troubleshoot issues, and ensure sufficient inventory. Partner with app developers to manage system upgrades and enhancements.
- **Content Management**: Collaborate with the Marketing team to update app content (banners, offers, news) and other marketing collaterals, ensuring fresh, engaging, and relevant communication to drive app usage and loyalty program awareness.
- **Member Support**: Liaise with the Customer Service team to address loyalty app member inquiries and feedback, ensuring a seamless and rewarding customer experience.

**Job Requirements**
- Proven experience in marketing, with a strong track record in brand promotion and program management.
- Background in managing loyalty apps or customer lifecycle programs is an advantage.
- Strong analytical skills with the ability to interpret data and develop strategies from insights.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Excellent communication skills in English and Bahasa Malaysia; proficiency in Mandarin is a plus.
- Proficient in MS Office, especially Excel.

Pay: From RM3,000.00 per month

Work Location: In person

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