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Sales & Marketing Manager (E-commerce/digital Marketing)

2 weeks ago

Wangsa Maju, Malaysia ADDAR GLOBAL SDN BHD Full time

**Job Scope**: **Key Responsibilities**: - **Digital Advertising Strategy & Execution**: - Develop, implement, and manage paid advertising campaigns on Facebook Ads, TikTok Ads, and Shopee Ads to generate leads, increase sales, and drive brand awareness. - Optimize ad targeting, budget allocation, and ad creatives to improve campaign performance (CTR, CPC, ROAS, etc.). - Regularly analyze campaign data to track sales performance and adjust strategies for maximum effectiveness. - **Sales Monitoring & Performance Management**: - Monitor sales metrics from Facebook, TikTok, Shopee, and other e-commerce platforms, ensuring all channels meet or exceed sales targets. - Prepare detailed reports on sales performance, ad performance, and ROI, providing actionable insights and recommendations to the leadership team. - Collaborate with the sales team to ensure digital marketing strategies align with overall sales goals and contribute to consistent growth. - **Team Leadership & Collaboration**: - Lead and manage a team of digital marketers, content creators, and designers, ensuring high-quality output and adherence to timelines. - Motivate, guide, and support team members to meet and exceed performance targets. - Foster a collaborative and high-energy environment to maintain a focus on achieving results. - **Content Creation & Beauty Trends Expertise**: - Stay on top of current beauty trends, product innovations, and consumer preferences to ensure campaigns and content resonate with the target audience. - Work closely with the creative team to produce engaging content that showcases the brand’s products, keeping content fresh and aligned with trends. - Collaborate with influencers, beauty experts, and brand ambassadors to enhance content and boost product credibility. - **Budgeting & Resource Allocation**: - Develop and manage the marketing budget, allocating resources to the most effective digital advertising platforms and campaigns. - Track ad spending to ensure cost-effective use of the marketing budget, optimizing for maximum return on investment (ROI). - Regularly review and adjust budgets based on campaign performance and shifting market conditions. - **ROI Analysis & Optimization**: - Continuously monitor ROI from all advertising platforms (Facebook, TikTok, Shopee) and provide reports on cost-effectiveness and profitability. - Use data analysis to refine ad strategies and make data-driven decisions that maximize sales and customer acquisition. - Establish and track key performance indicators (KPIs) to assess the effectiveness of marketing efforts and refine strategies accordingly. - **Market Research & Competitive Analysis**: - Conduct regular market research to understand consumer behaviors, market trends, and competitor activities. - Identify new opportunities for growth and adjust strategies to stay ahead of industry shifts. - Keep track of emerging beauty trends, new product innovations, and competitor strategies to inform marketing efforts and maintain competitiveness. - **Sales-Driven Mindset & Target Achievement**: - Exhibit a relentless drive to achieve sales targets, using creative problem-solving and innovative tactics to meet goals. - Focus on results and take a proactive approach in achieving sales objectives through effective marketing and team management. - Be highly adaptable and agile, adjusting strategies quickly in response to market changes or performance metrics. - **Cross-Department Collaboration**: - Work closely with product development, customer service, and other internal teams to ensure marketing efforts align with the overall brand vision and product offerings. - Collaborate with the creative team to ensure marketing assets are aligned with brand guidelines and appeal to target demographics. **Required Qualifications & Skills**: - Bachelor’s degree in Marketing, Business Administration, or a related field. - 5+ years of experience in sales and digital marketing, with a strong focus on beauty products and e-commerce platforms. - Proven expertise in managing Facebook Ads, TikTok Ads, and Shopee Ads campaigns, with a demonstrated ability to drive sales and optimize ROI. - Strong understanding of beauty industry trends, consumer behavior, and content creation. - Ability to lead, motivate, and manage a team, fostering a results-driven environment. - Advanced analytical skills with the ability to track, analyze, and report on sales and ad performance data. - Solid experience in budgeting, resource allocation, and cost optimization for marketing campaigns. - Excellent communication, organizational, and project management skills. - A "no matter what" attitude to achieving sales goals and driving results. **Preferred Skills**: - Experience with influencer marketing and partnerships within the beauty industry. - Knowledge of e-commerce platforms (Shopify, Lazada, Shopee) and their advertising tools. - Familiarity with additional digital marketing tools (Google Ads, SEM, etc.). **