Assistant Media

Location: Petaling Jaya, Malaysia

Company: Nestlé Malaysia (Nespresso)

Full-time

Bachelor’s Degree

5+ years of experience

**Position Summary**

As an Assistant Media & Performance Manager, you will be needed as a part of the Brand Communication team, to Improve Brand KPI's by designing and monitoring successful media plans, drive targeted audiences to Nespresso e-channels to increase retention and to acquire new Club members in a cost-efficient way (Sales). You are also needed to develop, implement, monitor, and manage all online acquisition channels daily (Managing) and Gather insights continuously and build reports to give stakeholders a clear view on the media channel performance and ROI's. Plus, maximize brand awareness and campaign visibility in the online domain (Brand)

His/her mission is to own the path to purchase to drive awareness, consideration, and intent to buy. p.

**A day in the life of an Assistant Media & Performance Manager**
- Translate campaign planning, channel initiatives and business objectives into clear media and particularly online acquisition strategy_
- Clear view on PR, social media, CRM and promotional calendar
- Clear view on eCommerce roadmap (additional channel activities, release planning and priorities)
- Aware of the business and channel objectives / KPI's
- Increase quality traffic and audience on Nespresso digital touch points:_
- Define performance-based plan considering global guidelines, local needs, competitive environment, and budget
- Manage day-to-day online acquisition tactics according to plan (SEM, SEO, Comparison, Retargeting, Programmatic, Custom Audiences)
- Coordinate with eCommerce Manager to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate
- Coordinate and facilitate alignment with online key accounts to further optimize ePath-2-Purchase
- Implement digital campaign plan to drive awareness and audience to Nespresso digital touch points_
- Execute performance based digital campaign plan taking into account global campaign guidelines, local marketing campaign design and local market opportunities.
- Close alignment of communication campaign creatives & budgets to be setup for optimal performance.
- Manage creative and performance media agencies to insure proper and on-time delivery of qualitative online material (banners, videos, ad copy) and campaigns.
- Manage localization and production of all Nespresso digital performance content in close collaboration with Marketing
- Coordinate with CRM team to define audience segments and selection lists to target (or exclude) Club Members and prospects.
- Monitor, optimize and report local digital acquisition and performance activities _
- Regularly track and optimize campaigns, based on results to reach performance objectives
- Produce regular reports to highlight performance on main metrics
- Drive CPO and CPA investment approach
- Benchmark local performances with Int’l best practice and local competitive environment
- Drive optimal cost-effective use of DMP's (Krux) and DSP (Double-click)
- Monitor innovative acquisition tactics developed by local competitors

**What will make you successful**
- Education: University Degree level or graduate caliber.
- Professional experience: Overall 5 years of experience both at agency level and on the brand side 2-3 years’ experience in digital acquisition activities driving audience on websites (SEM, Performance, Comparison, Programmatic, Retargeting, Custom Audiences).
- Excellent digital development skills
- DMP, DSP, DoubleClick, Search (Google Certification a plus) and SEO experience highly recommended
- Media management Experience
- Preferably also: Website management
- Demonstrated ability to motivate and develop people