Assistant Manager Public Relation

6 hours ago


Kuala Lumpur, Malaysia EQ, Hotel Equatorial (M) Sdn Bhd Full time

**Key Duties and Responsibilities**

**Media Relations & Outreach**
- Develop and maintain relationships with key media outlets, influencers, bloggers, and industry stakeholders.
- Pitch stories, coordinate press visits, and secure high-impact coverage in luxury travel, trade, lifestyle, and business publications.
- Manage press releases, media kits, and crisis communication and responses.

**Content Strategy & Brand Storytelling**
- Create engaging content for press materials, newsletters, and digital platforms that reflects EQ’s luxury identity.
- Work alongside the operations and commercial teams to ensure that PR campaigns are aligned with brand initiatives and seasonal promotions.

**Event Management**
- Plan and organise press events, media familiarisation trips, product launches and previews to showcase EQ’s products and services.
- Set up collaboration with a variety of relevant marketing resources to promote EQ's products and services, and develop partnerships.

**Reputation Management**
- Monitor media coverage and social sentiment, addressing issues proactively.
- Uphold the hotel’s brand standards across all communications.

**Reporting & Analytics**
- Track PR campaign performance, providing insights and recommendations for optimization.
- Prepare monthly reports on media coverage, ROI, and industry trends.

**Team Collaboration**
- Mentor overall PR deliveries and support cross-departmental projects.
- Assist with administrative tasks, vendor coordination, and budget management.

**Job Types**: Full-time, Permanent, Fresh graduate

Pay: From RM4,500.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Meal provided
- Opportunities for promotion
- Professional development

Work Location: In person



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