Digital Marketing Specialist

5 days ago

Petaling Jaya, Malaysia Envicion Studio Sdn Bhd Full time

**Job Scope**:

- **Strategy & Planning**:

- Develop and implement comprehensive digital marketing strategies across various channels, with a focus on Google Ads, Meta Ads, and other social media platforms.
- Analyze market trends, audience insights, and competitor strategies to optimize digital marketing efforts.
- **Campaign Management**:

- Create, manage, and optimize paid search and social media campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube).
- Monitor performance metrics and KPIs to ensure campaigns achieve or exceed benchmarks, driving both brand visibility and conversions.
- **Certification and Skill Application**:

- Utilize advanced knowledge from Meta and Google certifications to enhance ad targeting, creative optimization, and budget allocation.
- Stay up-to-date on changes in Google and Meta algorithms, policies, and best practices to maintain high campaign effectiveness.
- **Content & Creative Coordination**:

- Collaborate with the content and creative teams to develop ad creatives, landing pages, and other assets that align with campaign objectives.
- Optimize content for relevance, engagement, and conversion, tailoring messaging based on platform and audience.
- **Data Analysis & Reporting**:

- Conduct in-depth data analysis to measure campaign performance and ROI, using Google Analytics, Meta Business Insights, and other analytics tools.
- Generate regular performance reports, providing insights and recommendations for optimization to management and clients.
- **SEO & SEM Integration**:

- Support SEO efforts to complement paid strategies, ensuring keyword alignment and effective search engine marketing (SEM) practices.
- Identify and leverage high-performing keywords for both organic and paid strategies to drive maximum traffic and conversions.
- **Budget Management**:

- Manage digital ad budgets across platforms, ensuring optimal allocation for maximum ROI.
- Forecast and report on budget expenditures, adjusting as needed to meet campaign goals efficiently.
- **Client Communication & Reporting**:

- Prepare and present campaign strategies, performance updates, and recommendations to clients or management.
- Act as a point of contact for client inquiries related to digital campaign performance and optimizations.
- **Trend Analysis & Continued Learning**:

- Participate in additional training and obtain further certifications as necessary to enhance expertise in digital marketing.

**Qualifications**:

- Certifications**:Meta Certified Digital Marketing Associate** and **Google Ads Certification** (in Search, Display, or Video as applicable).
- Strong analytical skills with proficiency in Google Analytics, Meta Business Suite, and digital advertising platforms.
- Excellent understanding of audience segmentation, keyword strategies, and A/B testing techniques.
- Having experience with 小红书 is a plus point

**Job Types**: Full-time, Part-time, Permanent, Contract, Temporary, Freelance
Contract length: 12 months

Pay: RM3,000.00 - RM4,800.00 per month

**Benefits**:

- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Fixed shift
- Monday to Friday
- On call

Application Question(s):

- Do you have experience on 小红书？
- What is the average CPL for property or products your client selling? (best record)
- How you help your client to lower down their CPL? (how and by how many %)

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