Agency Strategic Development

2 weeks ago

Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

WE ARE LOOKING FOR.....

To plan and strategize agency business development initiatives to support the Agency Business Development team to achieve the corporate objective and desired result

Roles and Responsibilities:

- Partner with Agency Business Development team of the region to plan and strategise the positioning of key strategic initiatives, products, campaigns to support achievement of the region’s production targets
- Identify insights / trends and diagnose current situation with the use of data to drive the execution and implementation of key strategic initiatives
- Conduct market intelligence through focus groups, or obtain on-ground feedback from Agency leaders / life planners, and provide insights to relevant internal teams e.g. Agency Strategy, Product Marketing etc
- Manage day-to-day agency BAU activities e.g. end-to-end coordination of Elite recruitment, embedment of digital tools etc)

Minimum Job Requirements:

- Degree holder
- Minimum 5 or more years of relevant working experience in marketing, ideally in a high growth business environment
- Good command of English, Mandarin and Bahasa Malaysia (both written and oral)
- Good presentation and interpersonal skills
- Possess good problem-solving and analytical skills
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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