Campaign Analyst

2 days ago

Kuala Lumpur, Malaysia RHB Banking Group Full time

Working Hour
- Regular Hours
Monday - Friday- Business Area
- Strategy & Analytics- Location
- Malaysia - Kuala Lumpur- Description

To extract customer list and to target them with right channel and offer. Support the business and product team to track the campaign effectiveness and to proactively improve processes/productivity

Campaign Management:

- Provide support and guidance to junior analyst in executing campaign - delegates and supervise straightforward task
- Applies technical working knowledge to resolve campaign issues timely
- Assesses the validity and applicability of the current campaign processes and evaluate options under circumstances not covered

Data and Product Knowledge:

- Provide support and guidance to business users in executing the campaign successfully
- Strengthen customer data and product knowledge in order to deliver error-free quality campaigns.

Campaign Leads and Fulfillment:

- To generate campaign list, offers, fulfillment and tracking accurately in according to agreed requirements defined with Business/Product team
- To advise the expected delivery date based on the complexity of the campaign requirement

Campaign Testing, Automation and Monitoring:

- To perform campaign test and actual blast
- To schedule and automate on-going campaigns jobs to respective channels/system
- To monitor and rectify campaign errors timely

Campaign Tracking:

- Understand campaign tracking methodology and metrics
- To execute and update the campaign performance to Business team as per agreed schedule

Adherence to Department Campaign Operational Manual:

- Ensure end-to-end campaign processes and standards are followed to avoid any non-compliance finding being reported
- Ensure completeness of documentation for audit or future references
- Requirements

Bachelor Degree - Degree/Master in Decision Science, Statistics, Economics, IT, Computer Science or related discipline.

Minimum 5 years of experience in Campaign Analytics and other related fields such as (Data Warehouse and MIS)
- Good knowledge & hands-on experience in campaign execution using SAS
- With good thoughts for data design and process flow
- Experienced in implementing campaign data mart and campaign automation
- Benefits

Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards

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