General Manager Sales and Marketing

1 week ago

Wangsa Maju, Malaysia AL HIDAYAH GROUP Full time

Key Responsibilities

1. Strategic Marketing Leadership
- Develop and execute integrated marketing and communication strategies that align with the AHG, D8CEFC, D8 Alliance and D8 Foundation objectives.
- Provide strategic direction for brand positioning and market differentiation.
- Lead the development of annual marketing plans, budgets, and performance AHG, D8CEFC, D8 Alliance and D8 Foundation.
- Conduct competitive analysis and market research to inform decision-making.

2. Digital Marketing and Communication
- Manage and enhance the AHG, D8CEFC, D8 Alliance and D8 Foundation digital presence to increase engagement.
- Utilise advanced digital marketing techniques and analytics tools to measure and improve performance.
- Ensure consistent, high-quality communication across all platform

3. Branding and Public Relations
- Manage the brand identity and reputation of AHG, D8CEFC, D8 Alliance and D8 Foundation across local and global platforms.
- Develop communication strategies for prospective and current students, alumni, industry partners, and government agencies.
- Act as media relations spokesperson and oversee crisis communications strategy.
- Work with external media and PR agencies to amplify AHG, D8CEFC, D8 Alliance and D8 Foundation messaging.

4. Stakeholder Engagement
- Cultivate strong relationships with internal stakeholders, including staff.
- Interact with external stakeholders, such as alumni, industry partners, sponsors and government bodies, to increase visibility and collaboration opportunities of AHG, D8CEFC, D8 Alliance and the D8 Foundation.

5. Team Management and Development
- Lead, train and develop a high performing marketing team.
- Recruit, train and support marketing professionals to foster a culture of innovation and continuous improvement.
- Set clear objectives, establish KPIs, and monitor team performance.

6. Team Management and Development
- Lead, coach and develop a high performing marketing team.
- Recruit, train and support marketing professionals to foster a culture of innovation and continuous improvement.
- Set clear objectives, establish KPIs, and monitor team performance.

7. Data Driven Marketing
- Leverage data analytics to make marketing and optimization decisions.
- Implement marketing automation tools and reporting mechanisms to track ROI.
- Conduct market research and competitor analysis to inform strategic initiatives.

8. Event Management
- Oversee the planning and promotion of key AHG, D8CEFC, D8 Alliance and D8 Foundation events, including open days and conferences.
- Ensure events align with branding and marketing goals of AHG, D8CEFC, D8 Alliance and D8 Foundation.

9. Budget Management
- Develop and manage the marketing budget, ensuring cost-effective delivery of campaigns and initiatives.
- Provide regular reports on ROI and budget utilisation to senior management.

10. Compliance and Reporting
- Ensure adherence to local and international regulatory standards.
- Monitor marketing outcomes and propose continuous improvements.

**Job Types**: Full-time, Permanent

Pay: RM1,700.00 - RM5,370.48 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Sales Marketing: 3 years (preferred)

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