Go-to-market Activation Manager

Who is L’Oréal?
L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
Why join us? - L'Oréal Malaysia has been recognized as a Top Employer 2024 & 2025 by the [1] Top Employers Institute - [2] Check it out here
Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.
We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.
What will you do?
We are looking for a Go To Market Activation Manager (Trade) who is responsible in planning and strategize the trade promotional plans for both MYSG. Acting as a cross-functional role to oversee the overall trade plan in omni channels to drive growth and contribute to meet sales target for the brand and assisting daily trade operational needs and brand management that support the productivity and growth of the cluster team.
**You are expected to manage the following**:
**Retailer Activation & Trade Promotion**:

- Develop, plan and execute trade promotions across all channels to achieve sales objectives. Ensure these promotions are in tandem with stock & trade budget availability.
- Responsible in steering with other internal stakeholders to develop Trade master plan across all channels and ensuring that all activations are planned and executed on timely manner
- To provide key retailers with key brand campaign necessities, and retailer communication plan, in close liaison with marketing team.
- Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet Brand’s objectives and make recommendations for future promotions
- Compile and follow-through monthly trade activation plan to be shared across internal stakeholders and Go-to-Market team.
- Reacts on business opportunities and challenges to maximize selling opportunities, keeping brand identity

Sampling, Promotional Gift-ability
- Annual sampling planning
- Execute of Sampling strategy and quantities
- Promotional gifting planning and allocation
- Budget Tracking

GWP and Local Sets
- Communicate with Product Managers to align 360 plans on
- Define retailer processes and guidelines with KAM’s
- Plan GWP activations with Product Manager + Retail
- Coordinate with sub-contractor to produce local BOM sets