Digital Marketing Executive

1 week ago

Kuala Lumpur, Malaysia Truegenics Pte Ltd Full time

Truegenics Pte Ltd is a leading ecommerce company based in Singapore. We specialise in e-retailing our own brand of health supplements to a global audience. We strive to create value and make a positive difference in the world, one life at a time. We believe that even the smallest action can define one’s destiny, and are committed to the creation of products that enhance the lives of our consumers.

**Key Responsibilities**:

- Execute high-performing media buys that support company growth and achieve a high return on advertising sales (ROAS).
- Be accountable for overall ad performance and profitability which includes reviewing of campaign performances throughout the week, including weekends and ensuring positive user experience from advertisements.
- Conduct thorough market research and analysis to identify target audiences, media channels, and trends.
- Collate data and analysis for presentation purposes, including monthly meetings and weekly meetings with cross-functional teams such as copywriting and design teams
- Review and provide feedback on creatives from designers
- Copywriting for Google and Bing search campaigns
- Handle any other ad-hoc projects or tasks as assigned.

**Key Requirements**:

- Degree or higher (preferably in business/marketing or a related field) with a minimum of 1 year of experience in running **high performance sales-driven marketing campaigns on Facebook**:

- Experience in Google Ads will be an advantage
- Strong proven knowledge of media-buying platforms and its compliance/guidelines such as Facebook, Bing, and Google Ads.
- Analytical mindset and a self-starter with the ability to develop solutions and next steps for campaign testing.
- Positive and can-do attitude when handling new marketing campaigns that require rigorous testing.
- Sense of ownership in one’s performance and its impact on company’s success which includes responsibly managing a 4-figure media buying daily budget and achieving the target ROAS.
- High accountability with the ability to work independently over the weekends and public holidays and as part of a team
- Strong attention to detail
- Conversant in English and possess a creative mindset which will be useful for conceptualizing ad creative ideas and crafting advertising assets in the form of copy, video, and images tailored to suit the target audience.

This is a 100% remote role where the potential hire must be equipped with the following to carry out this role effectively:

- Laptop / CPU with acceptable speed
- At least 2 monitor screen (inclusive of laptop screen)
- Headset with Mic (Noise cancelling)
- Webcam
- Designated Workstation
- Stable and strong power and internet connectivity
- Noise-free and conducive environment

**Experience**:

- Facebook Advertising: 1 year (preferred)
- Google Ads: 1 year (preferred)

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