Manager, Fp&a

KEY RESPONSIBILITIES:

- Brand Responsibilities
- Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) (including key franchises) analysis in a practical and timely manner.
- Provide Brand financial performance insights through scenario and sensitivity analysis per category or article level.
- Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning
- Understand category performance through PVM analysis to identify R&O and impact on margins.
- Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.
- Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (E.g. actuals and forecast)
- Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.
- Perform ROI analysis on marketing spend for Brand investment decision support.
- Develop engaging reporting tools and enhance reporting capabilities on category management.
- Plans and controls the Brand team OOH incl. but not limited to PEX, T&E, etc
- Collaborate with country team and SEA Demand Planning team in terms of alignment between the monthly IBP and RFC process, ensures consensus between Brand and Sales forecasts
- Liaise with NTP and support the brand team with negotiations for marketing spend.
- Support in ad-hoc brand reporting and analysis per business needs.
- FP&A Responsibilities
- Shared responsibility of consolidation of regular FP&A reporting (assumption tracker, OOH breakdown, etc) ensuring accuracy and submission in a timely manner.
- Perform analysis on forecast and actuals to provide insights on FP&A reporting deliverables.
- Shared responsibility for preparation of standard Finance slides.
- Responsible for corporate overheads, on the buildup of details including phasing.
- Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.

KEY RELATIONSHIPS:

- Finance Director
- Channel Heads
- Country SLT
- Commercial Team
- eCom Team
- Cross functional teams
- Finance peers in the country, SEA, EM and Global
- GBS

KNOWLEDGE, SKILLS AND ABILITIES
:

- Strong commercial and business acumen with prior omnichannel experience.
- Proven analytical and critical thinking skills with capability to leverage data to unlock insights.
- Great written and verbal communication skills with ability to engage stakeholders across Global, Regional, countries and cross functions.
- Has high attention to detail and accuracy while working with strict reporting deadlines.
- Excellent organizational skills, good time management skills and ability to multitask and prioritize different requests.
- Solid and sound knowledge of accounting and financial principles.
- Advanced Microsoft Office Skills, particularly Excel, PowerPoint and Word.
- Prior experience with SAP, PowerBI and MicroStrategy is a plus.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

- University degree or above.
- Member of an internationally recognized professional accounting body preferred.
- At least 7 years of broad-based finance experience with progressive responsibility in industry leading companies (Retail/FMCG).

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.**

**- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -**

**BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE:
- Manager, FP&A - Brand
- BRAND:

- LOCATION:
- Petaling Jaya
- TEAM:
- Finance
- STATE:
- 10
- COUNTRY/REGION:
- MY
- CONTRACT TYPE:
- Full time
- NUMBER:
- 535740
- DATE:
- Oct 8, 2025