Digital Experience Lead

1 week ago

Kuala Lumpur, Malaysia Aleph Labs Full time

**Role Summary**

We’re seeking a **Digital Experience Lead** who can sit at the intersection of product strategy, implementation, and delivery across large-scale marketing and web transformation initiatives. This role goes beyond traditional business analysis or project coordination—you will act as the **strategic integrator** who ensures that what the business envisions is translated into what gets built, across CMS, personalization, analytics, and CRM layers.

With a strong grasp of modern experience platforms (e.g., AEM, Adobe Target, Salesforce), combined with a structured, outcome-oriented approach, you will play a pivotal role in aligning strategy, tech, and delivery. You’re someone who brings clarity to ambiguity, structure to velocity, and cross-functional alignment across every stage of implementation.

**Key Responsibilities**
- **Translate abstract experience goals into implementation-ready constructs**, bridging business intent, platform logic, and delivery constraints
- Act as the **experience orchestrator** across AEM (or equivalent CMS), personalization engines (Adobe Target or others), analytics platforms (GA4), and CRM
- Lead cross-functional alignment with strategy, UX, MarTech, development, and analytics teams—ensuring clarity, feasibility, and measurable outcomes
- Own the **“experience logic”** of what gets built—ensuring consistency across personalization, content structure, audience journeys, and data triggers
- Provide **strategic input into platform solutioning** without being tied to any one tool—focusing on use case, feasibility, and operational scalability
- Facilitate sprint readiness, requirement clarity, backlog hygiene, and cross-discipline tracking to keep delivery aligned with strategic intent
- Proactively identify risks and disconnects—ensuring handoffs between business and technical teams are smooth, timely, and complete

**Must-Have Skills**
- 7-8 years of experience in **digital transformation, customer experience, or digital product delivery**:

- Deep familiarity with **CMS**, personalization, and CRM ecosystems (e.g., AEM, Sitecore, Adobe Target, GA4, Salesforce, etc.)
- Proven experience in **translating requirements into delivery**, especially where content, customer journeys, and MarTech intersect
- Ability to navigate both **business and technical conversations**, bridging gaps without overcomplicating delivery
- Comfortable leading discussions across cross-functional teams (strategy, UX, tech, SEO, analytics)

Proficiency with **Agile delivery tools** (e.g., Jira, Confluence), and experience supporting sprint planning, prioritization, and velocity tracking

**Job Types**: Full-time, Permanent

Pay: RM6,459.35 - RM12,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Weekend jobs

Application Question(s):

- Experience in digital transformation, customer experience, or digital product delivery
- Experience in customer journeys, and MarTech intersect

**Experience**:

- Digital Experience Lead : 7 years (preferred)
- AEM, Adobe Target, Salesforce: 3 years (required)

Work Location: In person

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