Social Media Executive

1 week ago

Semenyih, Malaysia Minaz Sdn Bhd Full time

**Job Purpose**:
As a Social Media Executive at Minaz Sdn Bhd, you will be responsible for creating, managing, and optimizing all social media platforms of the company. This role aims to strengthen brand visibility, increase audience engagement, and support the overall digital marketing strategy.

**Key Responsibilities**:
**Social Media Management**:

- Manage Minaz Sdn Bhd’s social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Develop daily, weekly, and monthly content calendars that include a variety of content types (posts, videos, stories, etc.).
- Ensure brand consistency and messaging across all platforms.

**Content Strategy and Planning**:

- Develop and implement social media strategies that align with the company’s marketing goals.
- Create engaging and relevant content (both visually and narratively) to capture the attention of the audience and increase engagement.
- Identify current social media trends and incorporate creative ideas to boost exposure.

**Engagement and Communication**:

- Build relationships with the audience through active interaction, whether it’s in comments, direct messages, or related forums.
- Handle responses to customer inquiries or complaints on social media in a positive and constructive manner.
- Maintain the brand's reputation by ensuring all content aligns with company values and avoiding negative responses.

**Analytics and Reporting**:

- Analyze social media performance data and metrics to assess the effectiveness of campaigns and strategies.
- Create monthly reports summarizing progress, results, and recommendations for improvements.
- Monitor and evaluate competitors on social media to stay ahead of trends and industry best practices.

**Paid Campaigns and Advertising (Optional)**:

- Plan and manage paid advertising campaigns on social media platforms (Facebook Ads, Instagram Ads, etc.).
- Analyze ROI of ads and provide suggestions to optimize campaign effectiveness.

**Requirements**:

- **Education**: Minimum Diploma or Bachelor’s Degree in Marketing, Communications, or a related field.
- **Experience**: At least 1-2 years of experience in social media management, digital marketing, or a related field. Experience in FMCG or e-commerce is a plus.

**Skills**:

- In-depth understanding of social media platforms and how algorithms work.
- Excellent written and verbal communication skills (in both Malay and English).
- Ability to work independently as well as part of a team.
- Basic graphic design skills and proficiency in tools like Canva, Adobe Photoshop, or similar tools (for creating visual content).
- Basic understanding of data analytics and using social media analytics tools such as Google Analytics, Facebook Insights, or similar platforms.

**Personality**:

- Creative, detail-oriented, and proactive.
- Strong organizational and time management skills.
- Ability to work under pressure with tight deadlines.
- Passion for continuous learning and staying updated with social media trends.

**Benefits**:

- Competitive salary.
- Career growth opportunities.
- A dynamic and supportive work environment.

**Job Types**: Full-time, Permanent

Pay: RM2,500.00 - RM3,000.00 per month

Schedule:

- Monday to Friday

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