Business Development Executive
1 week ago
a) Proficient communicating in **Mandarin **language, both in speaking and writing.
b) Background in **public relation** or **secretarial work**, as these skills align well with the responsibilities of the role.
c) Possesses an **outgoing **and **outspoken personality** to foster relationships and driving business development initiatives.
**The Role**
To support in raising the visibility of the School of Management by carrying out an effective marketing and communications plan in order to attract new students across the School’s portfolio of program, publicize the strengths of the academic faculty and promote the profile of the School as a whole to external audiences
1. Conduct school tours and provide program consultations to prospective students and their families, showcasing the unique features and benefits of our international school.
2. Develop and implement comprehensive marketing strategies to drive enrolment and promote the school's programs and offerings.
4. Develop engaging content for marketing materials, website, social media channels, and blog to attract and engage the target audience.
5. Manage and maintain the school's social media presence, including regular updates, content creation, community engagement, and monitoring brand mentions.
6. Collaborate with the admissions team to develop and execute lead generation and conversion strategies, ensuring a smooth transition from marketing efforts to the enrolment process.
7. Conduct market research to identify trends, preferences, and opportunities, providing insights to inform marketing strategies and initiatives.
8. Organize and participate in events, fairs, and exhibitions to promote the school locally and internationally, and build relationships with key stakeholders.
9. Monitor and analyze key marketing metrics, such as website traffic, social media engagement, lead generation, and enrolment conversion rates, to measure the effectiveness of marketing efforts.
10. Stay up-to-date with industry trends, digital marketing best practices, and emerging technologies to ensure the school's marketing strategies remain innovative and competitive.
11. Collaborate with internal stakeholders, including teachers, administrators, and students, to gather stories, testimonials, and other content to support marketing initiatives.
**Job Types**: Full-time, Permanent
Pay: RM3,000.00 - RM3,500.00 per month
**Benefits**:
- Free parking
- Meal allowance
Schedule:
- Day shift
- Monday to Friday
Supplemental Pay:
- Performance bonus
Ability to commute/relocate:
- Cyberjaya: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Business Development: 1 year (preferred)
**Language**:
- Mandarin (required)
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