Content Marketing Specialist

1 week ago

Kuala Lumpur, Malaysia PEOPLElogy Group Full time

We are seeking a **Content Creator **who has a passion for writing and a knack for weaving stories with engaging language that captures the audience's attention and delivers a message. **A keen observer**: You are highly sensitive to hot events, trends and topics, and can capture social and industry dynamics in a timely manner. Fast react to hot stories in a short period of time, quickly create relevant content, and seize the opportunity to spread your message when attention is high.

Other responsibilities you will take on include developing marketing funnels, testing strategies, finding new traffic sources, and managing day-to-day communication with brand owners and partners.

**Key Responsibilities**:

- Design and Typography Skills: Acquire basic design and typography skills to create visually appealing images and graphics that enhance the readability and attractiveness of content (AIDA model & Canva knowledge is a plus)
- Digital Analytics: Familiarity with data analytics tools and the ability to track and analyse content performance data to optimize strategy and improve results.
- Social Media Management: Understand how different social media platforms work and be able to effectively manage social media accounts and engage with audiences.
- Search Engine Optimization (SEO): Understand basic SEO principles and be able to optimize content to improve rankings in search engines.
- Project Management: Basic project management skills with the ability to organize and coordinate multiple content marketing projects.
- Creative Thinking: Ability to generate fresh ideas and concepts that bring innovation and uniqueness to content.

**Key Requirements**:

- Prior 3 years’ experience as a Content Marketing Specialist or a similar role.
- Min. Diploma in Marketing, English, Journalism, Design or relevant field.
- Proven work experience as a Content Creator, copy writer or similar role.
- Portfolio of published articles in social media.
- Hands-on experience with Content Management Systems (e.g. WordPress).
- Excellent writing and editing skills in English & Bahasa Malaysia.
- An ability to fact-check long-form content pieces.
- Familiarity with SEO & Keywords.
- Time-management skills.

**Salary**: RM3,000.00 - RM4,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
- Vision insurance

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

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