Social Media Lead

We are on a mission to empower designers and developers worldwide and are trying to fundamentally change the nature of creation and motion. LottieFiles has proven that relevant design assets and motion graphics evoke emotion and humanizes apps and platforms. We have assembled one of the largest communities in our industry with over a million raving fans from over 130,000+ companies (Google, TikTok, Disney, Uber, Airbnb, and Netflix etc) who use our platform and tools every day to enhance their workflow and ship incredibly engaging content. On average, a new Lottie file is uploaded to the platform every 15 seconds. These assets range from simple animated icons to animated product onboarding and walkthroughs, system animations on smartwatches, interactive infographics for online publications, and countless other use cases across devices. Lottie, a revolutionary format, can be best described as a movement, and LottieFiles is a company wrapped around it. By listening to the Lottie community, we’ve created a unique set of editing, workflow, and collaboration tools that seamlessly integrate with popular design software and developer environments such as Adobe After Effects, Figma, VS Code, and others. To make things easier for non-motion designers, users can take advantage of tons of free content available on our platform to get started too. As the Social Media lead, you will be the voice of LottieFiles across all social media presence and help us drive global social media conversation and brand engagement. You will get to know our audience, understand what gets them excited, and create campaigns and content to speak to them directly. One of our biggest priorities is to optimize our content development, speed to production, and demonstrate the value we add. That means omnichannel distribution across internal, external, and everything in between to help our audience to know who and what we're about. **You will be responsible for**: - Lead the innovative and creative solutions to position LottieFiles as a thought leader in design on all social media platforms - Be a brand guardian for our social media content across all channels, ensuring we establish a strong tone of voice and represent our values. Inspire and coordinate creative copy and creatives in the LottieFiles tone of voice for social - Partnering the broader marketing team (social, brand, content, education, product, community, product marketing teams) to develop engaging, innovative social brand campaigns that position LottieFiles as the most loved brand and deliver against our business goals. - “Always on” top of social media trends and the competitive and react to the world and social media trends to increase LottieFiles brand awareness. - Lead the strategy and the building of the social editorial calendar, including leading the monthly planning, daily publishing, and ensuring content goes out correctly and on time in support of LottieFiles marketing strategies and campaigns which includes “Always on”, partnerships, launches, seasonal, community and trending contents pillars. **We are looking for**: - \ >7 years of experience in social media marketing, preferably for consumer SAS, tech, or design - Expert and an intimate knowledge of all social media platforms and how best to leverage the type of content that resonates on each. - Experience building social communities for top platforms and brands - Great attention to detail. You like managing multiple work streams simultaneously and you re-read everything before pushing publish. Possess the ability to manage complex and competing priorities. - A desire to be creative and try new things. You like to bring new ideas to existing projects and continuously push yourself and others to think outside the box without losing sight of the big picture - A love of bringing people together. Working with people outside of your team and outside of the company excites you. You like collaborating with new people and figuring problems out together. - Basic video editing skills. - A fountain of knowledge when it comes to social platforms, video content, viral campaigns, emerging conversations, brands, and social insights. - An analytical mindset and the ability to develop an in-depth understanding of LottieFiles audiences. - A self-starter **LottieFiles Perks** - Fully Remote Working Environment - Flexible Work Hours - A welcome gift and LottieFiles swagpack - USD $1000 bonus to set up your workstation at home - Unlimited Leave Days**: - Medical Insurance**: - Generous learning budget - Optional: Gym membership - Optional: Co-working space membership