Manager, Product Marketing

2 weeks ago

Kuala Lumpur, Malaysia Samsung Electronics Full time

Position Summary

Role and Responsibilities

Product Planning
- To develop pipeline plan, co-ordination and execution of plan in assigned product and location
- Manage overall product line life cycle and overall stock aging status
- Create and enhance values of product, accessories, content and services of products
- Ability to execute AP2 forecast and product analysis
- Revenue, pricing and profitability forecast for new products

Market Research
- Conduct consumer / market research by maintaining understanding of market landscape, customer requirements and mapping of competition activities
- Responsible for analysing market trend and data using internal and external secondary research and hands on primary research to provide perspective to influence portfolio of products and launches
- Able to identify product gap and business opportunities

Business Management
- Manage phase-in-and-out, monitor performance and make adjustments to products plans based on results
- Responsible for setting business sales target and forecasting of sales
- Consolidate sales, retail plan and functional plan for new initiatives
- Liaise with cross functions including Corporate Marketing, Retail Marketing, Finance, Supply Chain and to be point contact to HQ
- Lead product launch brief prior to new product launches
- Conduct periodic product training to relevant parties
- Lead the development of yearly business management plan

Administration
- Prepare and circulate information regarding competition’s new product launches and product benchmark against competitor’s product range line-up
- Responsible for tracking and reporting performance of key product launches
- SCM/MCS co-ordination and operation

LI-SME #LI-Midsenior

Skills and Qualifications
- Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways
- Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks
- May manage a group such as coordinating activities regarding costs, methods and staffing
- Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years

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