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Key Account Manager

2 weeks ago

Sungai Buloh, Malaysia MBB ASIA SDN BHD Full time

**Job Summary**:
The Key Account Manager (KAM) for Modern Trade is responsible for managing and

growing strategic modern trade accounts (e.g. AEON, Giant, Tesco/Lotus's, 99

Speed mart, etc.) to achieve sates targets, enhance brand visibility, optimize trade

investment, and ensure excellent execution at store level. The KAM acts as the main

liaison between the company and modern trade retailers, driving business plans aligned

with corporate objectives.

**Key Responsibilities**:
**1. Account Management & Sales Growth**
- Develop and implement strategic account plans for key modern trade partners.
- Achieve sales targets, market share, and growth objectives by managing the

entire business relationship.
- Identify and develop business opportunities within assigned accounts.

**2. Promotion & Trade Marketing Execution**
- Plan and execute joint business plans (JBP), category management, and

promotional calendars.
- Coordinate with trade marketing and merchandising teams to ensure optimal

product visibility, placement, and promotion execution.
- Monitor and evaluate promotion performance, ROI, and competitor activities.

**3. Negotiation & Contract Management**
- Lead annual negotiations including trading terms, listing fees, pricing, and trade

investment.
- Manage trade spend within allocated budgets and ensure compliance with

internal control policies.

**4. Forecasting & Supply Chain Coordination**
- Provide accurate sales forecasts to demand planning and supply chain teams.
- Collaborate closely to reduce out-of-stock (OOS), overstock, and ensure smooth

replenishment and supply.

**5. Business Analysis & Reporting**
- Analyze sell-in and sell-out data, market trends, and consumer insights to

optimize performance.
- Provide regular updates, dashboards, and strategic recommendations to

management.

**6. Relationship Building**
- Maintain strong relationships with modern trade buyers, category managers, and

store operations.
- Act as the main contact for issue resolution and account development.

**Qualifications & Requirements**:

- **Education**:Bachelor's degree in Business Administration, Marketing, or related

field.
- **Experience**:Minimum 3-5 years in key account or sales management in the

FMCG industry; modern trade experience is essential.
- **Skills**:

- Strong negotiation and interpersonal skills
- Analytical mindset with proficiency in Excel and sales analytics tools
- Solid understanding of retail math and trade structures
- Excellent communication and presentation skills
- Ability to work independently and cross-functionally

**Job Types**: Full-time, Permanent

Pay: RM7,000.00 - RM8,000.00 per month

**Experience**:

- Key Account Sales: 3 years (preferred)

Work Location: In person