Executive, CRM

4 days ago

Kuala Lumpur, Malaysia AirAsia Full time

**Key Responsibilities**:

- Assist the Marketing team in executing customer lifecycle initiatives, including onboarding, engagement, retention, and win-back campaigns to enhance customer engagement and drive conversions.
- Design, draft, and execute campaigns within the CRM platform, including A/B testing and optimization.
- Troubleshoot and resolve technical issues related to the CRM platform, ensuring smooth campaign execution.
- Maintain data accuracy and perform regular checks on customer segmentation in the CRM platform.
- Generate and analyze campaign performance reports, providing actionable insights and recommendations for improvement to internal stakeholders.
- Collaborate with cross-functional teams, including Commercial, Marketing, Creative, and Data, to ensure timely campaign launches.
- Manage and maintain the marketing calendar for rewards and CRM campaigns across all relevant channels.
- Provide internal teams with support on CRM platform functionalities, including training on best practices and troubleshooting.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Business IT, Business Administration, or a related field.
- At least 2 to 4 years of similar experiences in CRM / Lifecycle/ Marketing automation or similar role.
- Hands-on experience with CRM tools (e.g., Salesforce, HubSpot, Braze) and campaign management platforms.
- Proficiency in data analysis and reporting using tools like Excel, Google Analytics, or Power BI.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent communication and teamwork skills to collaborate effectively across departments.
- Analytical mindset with a focus on optimizing campaigns based on data-driven insights.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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