Manager, Social Media
2 days ago
Aufgaben
Task Description
1. Recommend and refine regional media plans and media strategy to achieve optimal performance and plan execution.
2. Alignment between stakeholders on budget and delivery timelines as well as the interplay between regional experience center (brand and always on) and local market campaigns (tactical and lifecycle).
3. Analyze & report on success KPIs for efficient & effective media activations. Formulate actionable insights & recommendations for markets & management.
4. Audience Strategies: Lead the work on relevant audience built up for a more personalized and focused media playout.
5. Innovate and stay up to date on the latest developments in paid media and social for best practices to foster learnings for entire regional team.
6. Align & work closely with other Region Overseas ECs such as content to optimize creative process & only create content & formats, which are needed.
7. Support markets during transition into ECs & implementations of RACI models
8. Development and implementation of social media strategy to build a strong, positive brand image and to increase reach across international markets.
9. Conceptualization and implementation of social media measures and actions on the relevant social media channels (especially Facebook, Instagram, Pinterest, Twitter, Tiktok) and their monitoring.
10. Adaptation of ideas & concepts for content creation with other teams.
Qualifikationen
Specific Knowledge and Skills
- SAMPLE. PLEASE INCLUDE THE REQUIREMENTS
- Completed university degree in he field of marketing / communication science / business administration or a comparable qualification. MSc /MBA certainly a plus
- 6+ years’ experience in digital marketing with focus on media planning, strategy & execution as well as in social media management.
- Excellent communication and influencing skills required. Must demonstrate analytical and strategic thinking.
- Proven to deliver challenging results and clear demonstration of project management and critical thinking.
- Experience in social media & media trends/developments and how to implement them into future campaigns and actions to improve user/customer engagement.
- Very good knowledge of social media community management (e.g. setting up campaigns for Facebook, Instagram, Pinterest, Twitter, TikTok)
- Excellent understanding of digital communication
- Strong skills in intercultural understanding
- Fluent in English spoken and written and exceptional faculty of expression; Additional languages are a plus
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