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SEO/sem Specialist

2 weeks ago

Kuala Lumpur, Malaysia Yong Kang TCM Full time

**Job Summary**:
We are seeking a talented and experienced SEO/SEM Specialist to join our marketing team. As an SEO/SEM Specialist, you will be responsible for developing and implementing strategies to improve our website's visibility, drive organic traffic, and optimize our search engine marketing campaigns. Your expertise in search engine optimization (SEO) and search engine marketing (SEM) will play a crucial role in driving our online presence and achieving our business goals. If you are passionate about staying up-to-date with the latest SEO/SEM trends and possess a strong analytical mindset, we want to hear from you.

**Responsibilities**:

- Develop and implement effective SEO strategies to improve organic search rankings and increase website visibility.
- Perform thorough keyword research and analysis to identify target keywords and optimize website content accordingly.
- Conduct on-page and off-page optimization, including meta tag optimization, content optimization, link building, and technical SEO enhancements.
- Monitor and analyze website performance using SEO tools and Google Analytics, and make data-driven recommendations for improvement.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure compliance and maximize organic search traffic.
- Plan, execute, and optimize search engine marketing (SEM) campaigns, including pay-per-click (PPC) advertising and remarketing initiatives.
- Conduct keyword research for PPC campaigns and create compelling ad copies to drive quality traffic and maximize conversions.
- Monitor and optimize campaign performance, including bid management, ad copy testing, and landing page optimization.
- Analyze campaign data and provide regular reports on key metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented across all digital assets.
- Stay informed about industry trends, competitors, and emerging digital marketing technologies to identify new opportunities for growth.
- Provide SEO/SEM guidance and recommendations to cross-functional teams, including marketing, content, and development teams.

**Job Requirements**:

- Proven work experience as an SEO/SEM Specialist or similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO/SEM best practices.
- Experience with SEO tools, such as Google Analytics, Google Search Console, SEMRush, Moz, or similar platforms.
- Proficiency in keyword research and analysis to identify target keywords and optimize website content.
- Familiarity with on-page and off-page optimization techniques, including meta tags, content optimization, and link building strategies.
- Strong understanding of PPC advertising platforms, such as Google Ads and Bing Ads.
- Experience with bid management, ad copy creation, and A/B testing for PPC campaigns.
- Analytical mindset and ability to interpret data to drive insights and make data-driven decisions.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented with strong organizational and time management skills to handle multiple projects and meet deadlines.
- Certifications in SEO/SEM, such as Google Ads certifications, are a plus.
- If you are passionate about driving organic search traffic, optimizing search engine marketing campaigns, and staying ahead in the ever-evolving SEO/SEM landscape, we would love to have you on our team. Join us and play a crucial role in improving our online presence and driving business growth through effective SEO and SEM strategies.
- This is a hybrid position (5 working days, 8:30am to 6pm)
- Must proficiency in reading and writing in English and Mandarin.

**About us**:
Since its establishment in 2003, Refresh Group has emerged as the leading healthcare provider in Singapore. With a profound commitment to promoting holistic well-being, the group's inception was driven by the unwavering mission of delivering exceptional and professional care for both the body and mind. Over the years, Refresh Group has expanded its range of services beyond its flagship outlet, Refresh Bodyworks, which was introduced in 2005 and initially focused on foot reflexology and body massage. Today, the group has diversified its offerings to encompass a wide array of health and wellness treatments, catering to the unique needs of its clientele.

With a robust network of 11 outlets strategically located throughout the region, Refresh Group continues to make a meaningful impact on the well-being of its valued customers. Comprising a dedicated team of 200 seasoned professionals, the group combines their expertise and passion to create an unparalleled experience for every individual who seeks beauty and wellness solutions.

Schedule:

- Monday to Friday

Application Question(s):

- How many years of SEO/SEM experiences do you h