SEO Specialist

1 week ago

Bukit Bintang, Malaysia Crane Central Sdn Bhd Full time

**About the Role**

Crane Central Sdn Bhd is seeking an experienced and results-driven **SEO Specialist** to take full ownership of our search optimisation strategy.
This is a **full-time, standalone position** — you will be the driving force behind our SEO efforts, with the freedom to plan, execute, and refine strategies without the constraints of a traditional marketing team structure.

**What You’ll Be Doing**
- Conducting in-depth keyword research, competitor analysis, and content gap identification
- Optimising website structure, metadata, and on-page elements for maximum search visibility
- Implementing white-hat on-page and off-page SEO strategies to improve rankings and organic traffic
- Monitoring and analysing website performance using SEO and analytics tools, then implementing data-driven improvements
- Collaborating **closely with the director and development team** to ensure technical SEO best practices are implemented effectively
- Staying up-to-date with the latest SEO algorithm changes, trends, and best practices

**What We’re Looking For**
- 3-5 years of proven SEO experience (**retail, service, or IT industry** experience is a strong plus)
- Strong understanding of search engine algorithms, ranking factors, and white-hat SEO techniques
- Proficiency in industry-standard SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, SEMrush)
- Analytical mindset with the ability to translate data into actionable strategies
- Excellent communication skills to work effectively with technical and non-technical teams
- Self-motivated and capable of working independently
- **Bonus**: Familiarity with **AI-driven SEO concepts**, including NLP-based keyword clustering, semantic search optimisation, and AI-assisted content analysis

Pay: RM6,000.00 - RM8,000.00 per month

**Benefits**:

- Dental insurance
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Work from home

Willingness to travel:

- 100% (preferred)

Work Location: In person

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