Event Marketing Executive
4 days ago
**Job Overview**:
We are seeking a highly organized, energetic, and detail-oriented Event Marketing Executive to join our dynamic marketing team. This individual will play a crucial role in planning, executing, and promoting a diverse range of marketing events that drive brand awareness, generate leads, engage customers, and support our overall business objectives.
**Responsibilities**:
- **Event Planning & Strategy Support**: Assist in the development and execution of comprehensive event strategies aligned with marketing and business goals. This includes identifying event opportunities (conferences, trade shows, webinars, workshops, internal events, etc.), target audiences, and key messaging.
- **Logistics & Operations**: Manage all logístical aspects of events, including but not limited to:
~Venue selection, negotiation, and management.
~Vendor management (e.g., caterers, audiovisual, decorators, photographers, booth builders).
~Budget tracking and expense management to ensure events stay within allocated resources.
~Registration and attendee management using event platforms.
~Collateral and material preparation (brochures, banners, giveaways, presentation slides).
~On-site event coordination and management, ensuring smooth execution.
~Post-event dismantling and reconciliation.
- **Promotion & Marketing**: Work closely with the marketing team to develop and execute event promotion plans across various channels, including:
~Social media promotion.
~Website updates and landing page creation.
~nternal communications to align sales and other teams.
- **Sponsorships & Partnerships**: Assist in identifying potential sponsorship opportunities for events and managing relationships with event partners.
- **Speaker & Content Coordination**: Coordinate with internal and external speakers, manage their schedules, and ensure all presentation materials are prepared and delivered on time.
- **Lead Capture & Follow-up**: Implement effective lead capture mechanisms at events and work with the sales team to ensure timely and proper follow-up on all event-generated leads.
- **Performance Tracking & Reporting**: Track key event metrics (e.g., attendance, engagement, leads generated, ROI). Prepare post-event reports and provide insights and recommendations for future improvements.
- **Budget Management**: Monitor event budgets, track expenses, and ensure cost-effectiveness for all event activities.
- **Travel**: Ability to travel for events as required.
**Job Requirements & Qualifications**:
- Bachelor's degree in Marketing, Communications, Event Management, or a related field.
- 1 year of proven experience in event planning and execution, preferably in a corporate or marketing environment.
- Strong understanding of marketing principles and how events contribute to overall marketing strategy.
- Excellent project management, organizational, and time management skills with a strong attention to detail.
- Proficiency in event management software (e.g., Eventbrite, Cvent, HubSpot Events) and CRM systems is a plus.
- Strong communication (written and verbal) and interpersonal skills, with the ability to interact effectively with diverse stakeholders.
- Ability to work independently and collaboratively in a fast-paced environment.
- Problem-solving attitude and ability to think on your feet during live events.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to travel as required for events
- Experience with virtual and hybrid event platforms.
- Knowledge of lead nurturing processes post-event.
Pay: RM3,500.00 - RM5,500.00 per month
**Benefits**:
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Application Question(s):
- How long was your resignation notice?
- How much was your expected salary?
Work Location: In person
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