Digital Marketing Specialist

3 days ago

KL Eco City, Malaysia Trainocate (M) Sdn Bhd Full time

**_Digital Marketing Specialist _**:

- _

So if you’re looking for a rewarding career with plenty of growth potential, we want you”

Job responsibilities:
Social Media Marketing
- Build and manage the company’s social media profiles and presence, including Facebook,

Twitter, LinkedIn, YouTube and additional channels that may be deemed relevant
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

Content Marketing
- Write various types of articles on our blog on various topics
- Optimizing content/resources (E-books, whitepapers, infographics, guides etc for search engines and lead generation
- Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

(content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

Paid Marketing
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google

Analytics, and marketing analytics reports.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs

**Requirements**:
Min 1 year working digital marketing experience
Working knowledge of customer relationship management (CRM) and content management system
(CMS) platforms
Working knowledge of web analytical tools (Google Analytics/GA4/Google Search Console etc)

Working knowledge of paid media platforms (Google Ads, LinkedIn Ads, Meta Ads etc)
Active and well-rounded personal presence in social media, with a command of each network and their best practices
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
Impressive writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics
Excellent organizational skills to work independently and manage projects with many moving parts

**Salary**: RM3,000.00 - RM3,500.00 per month

**Benefits**:

- Flexible schedule
- Professional development

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (required)

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