Content Marketing

At **StashAway**, we believe content is key to building trust and educating investors. We are looking for a **Content Marketing Specialist** who is passionate about creating insightful, data-driven content that drives organic traffic and strengthens our brand as a trusted leader in digital investing.

In this role, you’ll focus on **SEO-driven content research, creation, and optimization**, ensuring that our content stays relevant and ranks well on search engines. You’ll translate complex investment insights into engaging, easy-to-understand articles, guides, and reports that help our audience navigate the world of investing.

This role requires a **growth mindset**—you’ll experiment with content strategies, analyze performance, and continuously refine our approach based on data. You’ll work closely with the broader marketing team to ensure **content plays a key role in customer acquisition and engagement**.

**Responsibilities**

**Content Creation & Optimization**
- Research and write **high-quality, SEO-optimized content**, including blog articles, guides, and landing pages that drive organic traffic.
- Update existing content to reflect **market changes, product updates, and search trends**.
- Collaborate with internal teams to **align content with StashAway’s business goals and user needs**.

**SEO & Performance Tracking**
- Conduct **keyword and topic research** to identify high-potential opportunities.
- Optimize content for **search intent, on-page SEO, and readability**.
- Monitor content performance using tools like **Google Analytics, Search Console, and SEMRush**, and adjust strategy based on insights.

**Industry & Market Research**
- Stay up to date with the latest **investment trends, market insights, and competitor content strategies**.

**Requirements**:

- **3+ years of experience** in content marketing and SEO.
- Strong understanding of **SEO best practices**, keyword research, and content structuring.
- Experience with **SEO tools** such as SEMrush, Google Search Console, Google Keywords Planner, Google Analytics.
- Exceptional writing and editing skills, with the ability to translate **complex investment concepts** into engaging content.
- Analytical mindset with experience in **measuring content performance and making data-driven improvements**.
- Strong project management skills with the ability to **juggle multiple deadlines**.
- **Knowledge and passion for investing and personal finance** is a must.

**Benefits**

**Employee financial and physical well-being**
- Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.
- Comprehensive insurance coverage: Free panel outpatient GP clinic visits, group hospitalisation and surgical insurance, and Covid hospitalisation insurance coverage (conditions apply).
- Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

**Flexible work arrangements and policies**
- Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.
- Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

**Learning and development opportunities**

**Team bonding budget and initiatives**
- Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.
- Annual off-site (Nov): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.

Pay: RM3,500.00 - RM5,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Opportunities for promotion
- Professional development
- Work from home

Application Question(s):

- What is your expected salary?

Work Location: In person