Digital Marketing Executive

4 days ago

Klang, Malaysia AA Pets Sdn Bhd Full time

**Content Creation**: Develop and curate engaging and high-quality content for XHS, TikTok, Facebook, Instagram, and LinkedIn.
- **Social Media Strategy**: Implement and refine social media strategies to align with marketing goals and drive brand awareness.
- **Community Management**: Monitor and respond to comments, messages, and interactions across all social media platforms to foster a strong online community.
- **Analytics and Reporting**: Track and analyze social media performance metrics, providing regular reports and actionable insights.
- **Collaboration**: Work closely with the marketing, design and any other relevant teams to ensure cohesive and compelling content.
- **Trend Monitoring**: Stay updated with the latest social media trends, tools, and best practices to keep our social media presence innovative and effective.
- **Online and Offline Campaign Management**: Plan and execute social media campaigns, including paid promotions and influencer collaborations.
- **Engagement Activities**: Organize and manage interactive activities such as polls, contests, and live sessions to increase engagement.
- **Brand Consistency**: Ensure all social media content is consistent with the brand’s voice, style, and messaging guidelines.
- **Content Calendar**: Develop and maintain a content calendar to ensure regular posting and timely content delivery.
- **User-Generated Content**: Encourage and curate user-generated content to enhance authenticity and community involvement.

**Additional Responsibilities**:

- Responsible for the content of the official accounts of Xiaohongshu clients, extracting key hot spots based on XHS traffic trends and integrating them into content strategy and output;
- Independently output popular content and organize copywriting topic selection meetings and brainstorming meetings.
- Responsible for the overall execution of Xiaohongshu marketing projects for brand customers, optimizing and reviewing content published by KOLs, and controlling the overall content direction;
- Responsible for writing brand briefs, including but not limited to brand communication manuscripts, posters, soft articles, hot topics, etc

Pay: RM2,800.00 - RM4,000.00 per month

**Benefits**:

- Free parking
- Maternity leave
- Parental leave

Schedule:

- Monday to Friday

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