F&b Marketing Executive

6 days ago

Kuala Lumpur, Malaysia MINGLE FOOD VENTURE SDN BHD Full time

**JOB OVERVIEW**:
The Marketing and Digitalization Executive will contribute to all marketing and digital initiatives. This experienced individual will develop a comprehensive marketing strategies, programs, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Additionally, the individual in this role will create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel to reach locals and tourists.

**RESPONSIBILITIES AND DUTIES**:

- Develop and execute strategic ongoing marketing initiatives and programs to target locals and tourists businesses and to promote Mingle as a must-see hospitality district in Kuala Lumpur
- Responsible for developing and implementing marketing strategies for the various F&B outlets, including digital marketing planning, execution of brand campaigns, and deployment of strategies and tactics across social media, digital and creative design functions
- Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness
- Plan and implement promotional campaigns to build awareness and drive visitation
- Work closely with the event, operations, activations, and retail teams to ensure alignment of programming and sales goals
- Collaborate with business development and create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences
- Develop on-site marketing and communications programs to maximize in-building conversion
- Build a strong and engaged influencer program to build brand awareness and create user-generated content
- Oversee all reputation and citation management on Google, Yelp, and other digital platforms
- Manage all social media strategies to grow organic and paid social media channels.
- Plan and execute content strategy for all digital channels.
- Proactively keep abreast of current trends and events in marketing, social technologies, new media, and relevant industries.
- Measure performance of all marketing programs and communicate results to management.
- Spearhead the group digitalisation initiatives.
- Any other tasks as directed by the management.

**QUALIFICATIONS & SKILLS**
- Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.
- Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.
- Team player, willing to do anything to get the job done.
- Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.
- Must understand reservation booking systems and 3rd Party platforms
- Familiarity working with collaboration tools such as Monday, MS Suite inc. Teams, SharePoint, etc.,
- 3-4+ years professional experience in food and beverage marketing; experience in Kuala Lumpur preferred.

Pay: RM4,000.00 - RM5,000.00 per month

**Benefits**:

- Health insurance
- Meal allowance
- Meal provided
- Professional development

Schedule:

- Fixed shift
- Monday to Friday

Supplemental Pay:

- Yearly bonus

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- F&B Marketing: 2 years (required)

Expected Start Date: 03/21/2025

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