Assistant Manager, Digital Content

2 weeks ago

Kuala Lumpur, Malaysia Berjaya Hotels & Resorts Full time

JOB TITLE

**Assistant Manager, Digital Content**

DEPARTMENT/MANAGEMENT/SECTION

**Corporate Marketing & Communications**

**JOB SUMMARY**

**Key Responsibilities**
- To lead, mentor and motivate a team of Digital Content Creators.
- Develop and execute engaging content strategies for various digital platforms (social media, blog, websites).
- Create and edit multimedia content such as graphics, videos, blog posts and social media posts.
- Manage social media channels by posting content of our beautiful hotels and resorts around the world, responding to comments and analysing engagement metrics.
- Maintain a content calendar to ensure timely and consistent content delivery.
- Plan and execute social media ad campaigns to achieve business goals (lead generation, sales, brand awareness).
- Collaborate with the marketing team to align content with brand voice and business objectives.
- Stay updated on industry trends, emerging platforms and content marketing best practices.
- Write compelling copy for various channels, ensuring consistency in tone and messaging.
- Optimize content for SEO and ensure alignment with the latest digital marketing trends.
- Analyse content performance using analytics tools and report insights to stakeholders.
- Coordinate with designers, PR team and other content creators to develop cohesive marketing campaigns.
- Engage with Content Creators, Influencers and brand collaborations to build community and drive engagement.
- Provide relevant support according to goals aligned, as and when required.

**Qualifications & Requirements**
- Bachelor’s degree in Marketing, Communications, Journalism or related field.
- 3-5 years of experience in digital content creation, preferably in the hospitality or lifestyle industry.
- Strong writing, editing and storytelling skills.
- Proficiency in content creation tools such as Adobe Creative Suite, Canva, and video editing software.
- Excellent spoken and written communication skills in both English and Bahasa Malaysia. Written and spoken knowledge of other languages will be an added advantage.
- Experience with content management systems (eg. WordPress) and marketing analytics tools (eg. Google Analytics, Hootsuite, Sprout Social).
- Strong organizational and project management skills.
- Ability to multitask, meet deadlines and work in a fast-paced environment.
- Creativity and a keen eye for visual aesthetics.

**Job Type**: Permanent

Pay: RM4,500.00 - RM5,500.00 per month

Schedule:

- Monday to Friday

Expected Start Date: 07/01/2025

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