Content Writer

3 days ago

Kuala Lumpur, Malaysia Upway Group Full time

**About Us** We are a rapidly growing marketing technology and fintech company. We deliver bespoke, AI-driven solutions that provide measurable results for each client. We specialise in building custom marketing platforms that filter out the noise to deliver precise, high-impact results to drive business growth. **Job Summary** We are seeking a talented Content Writer to create engaging, informative, and SEO-optimised content across various platforms. You will collaborate closely with design and sales teams to ensure content is visually appealing and aligned with our marketing strategies. Additionally, you will conduct in-depth research to stay informed on industry trends, competitor content, and client preferences, using these insights to shape and refine content. **Key Responsibilities** **Content Creation** - Write engaging and informative content for blogs, websites, and social media. - Create content that aligns with the Company’s brand voice and goals. - Develop content ideas based on market trends and client needs. **Client-Centric Content** - Produce content tailored to clients, such as market updates and educational guides. - Ensure content is clear, professional, and relevant to the target audience. - Incorporate client feedback to refine and enhance content. **Content Optimization** - Proofread and edit content to ensure accuracy and quality. - Optimize content for SEO to improve visibility and engagement. - Adapt content for various platforms to maximize reach and impact. **Research and Insights** - Research industry topics, client preferences, and competitor content. - Share insights to inform content strategy and development. - Stay updated on industry trends to ensure content relevance. **Collaboration with Teams** - Partner with design teams to create visually appealing content. - Support sales teams with content for client outreach and presentations. "Qualifications and Skills **Qualifications & Skills** - Strong ability to write clear, engaging, and informative content - Proven experience optimizing content for search engines to enhance visibility and engagement. - Ability to create tailored content, such as educational guides and market updates, that meets the specific needs of clients and target audiences. - Strong proofreading and editing skills to ensure high-quality, error-free content. - Skilled in researching industry trends, competitor content, and client preferences to inform content creation and strategy. - Ability to create content for various platforms while ensuring it’s optimised for each format. - Experience working with cross-functional teams to produce visually appealing and impactful content. **What We Offer** - Competitive salary and a performance-based commission structure - The opportunity to lead and shape a pivotal business initiative within a fast-growing fintech and bullion trading company - Professional development opportunities to grow your skills and career - A dynamic and collaborative work environment focused on innovation and excellence

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