Demand Generation Lead

1 week ago

Kuala Lumpur, Malaysia Intellect Full time

We are looking for a Demand Generation Lead to join our expanding Marketing team. This role will be a key partner of the Commercial teams to work with key channel partners and capture lifetime value of prospective and existing clients across APAC.
- Build and position Intellect as the Thought Leader on mental health, employee wellness, and emotional wellbeing in Asia Pacific.
- Develop B2B marketing campaigns to- Generate demand by addressing opportunities with key accounts
- Increase client engagement by educating clients and end-users in the business on Intellect’s suite of solutions
- CRM and product optimizations to maximize business ARPU for Intellect
- Amplify joint employer and Intellect branding and PR with best-in-class adoption clients
- Collaborate with the sales and business development teams to:
- Build a trade events marketing strategy for acquiring prospective and existing clients
Run account-based marketing with tailored communications to target, develop, and retain customer lifetime value
- Support content development of key B2B material such as case studies, white papers, and infographics
- Align on sales positioning and message consistency across various sales and marketing touchpoints
- Track campaign effectiveness and providing recommendations for action as needed
- Take a growth lens to driving client adoption rate and coaching sessions with the client success team
- Partner with channel sales for crafting a coherent marketing and sales toolkit for big wins amongst brokers and insurance companies

**Requirements**:

- 5-10 years of B2B marketing experience, preferable in IT/Services industry
- Experience in both strategic and tactical aspects of marketing especially content creation, campaign development, and event organisation.
- Excellent copywriting and communication skills with strong command of English
- Experience working directly with sales

**Benefits**
- Work in a diverse environment with people from over 10 countries
- Unlimited annual leaves
- Work flexibility
- Medical coverage
- Annual Wage Supplement (Bonus)
- Christmas Leave (The team takes the whole Christmas week off separate from our leave policy)
- Birthday Leave (1 day)
- Holidays off
- Quarterly mental health day off
- Mental health benefits (Premium access to our app)
- Work-life balance and employee wellness
- Regular social events where we have non work-related fun

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