Marketing Manager
7 hours ago
**Key Responsibilities**
- Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and restaurant footfall.
- Manage social media platforms (Instagram, Facebook, TikTok) to create engaging content showcasing food, culture, and ambiance.
- Collaborate with influencers and food bloggers to amplify brand reach and credibility.
- Optimize the company’s website and online ordering platforms for better user experience and higher conversions.
- Design and implement loyalty programs and promotions to encourage repeat visits and customer retention.
- Monitor and respond to customer feedback, reviews, and inquiries across digital platforms.
- Plan and execute campaigns for special events, festivals, and seasonal offerings (e.g., Ramadan, Diwali, Eid).
- Track and analyze campaign performance using tools like Google Analytics and Meta Ads Manager to measure ROI and refine strategies.
- Manage paid advertising campaigns (Google Ads, Meta Ads) to drive traffic and conversions.
- Conduct market research to identify trends, customer preferences, and competitive insights in the F&B industry.
- Plan and manage the digital marketing budget, ensuring cost-effective allocation of resources.
- Work closely with the operations team to align marketing efforts with restaurant goals and initiatives.
- Mentor and guide junior team members to ensure high-quality execution of marketing plans.
**Qualifications**
- Bachelor’s degree in Marketing or related field.
- 5-7 years of experience in digital marketing, preferably in the F&B or hospitality industry.
- Strong knowledge of digital tools (Google Analytics, Meta Ads, Canva, etc.).
- Proven ability to create impactful campaigns and drive measurable results.
- Passion for food, culture, and storytelling.
**Job Types**: Full-time, Permanent
Pay: RM8,000.00 - RM10,000.00 per month
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
**Experience**:
- Food service: 5 years (preferred)
- Digital marketing: 5 years (preferred)
Work Location: In person
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