Segment Management, Consultant

1 week ago

Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

WE ARE LOOKING FOR.....

Strategise and support the execution Corporate Solutions member segment strategy to drive engagement of member base and subsequent cross-selling of individual Life/Takaful and voluntary scheme policies.

Develop CS member segment strategies & proposition to drive engagement of CS member base and subsequent cross-selling
- Plan strategically, execute and implement CS members engagement strategies; this includes identifying performance gaps to revise strategy if needed to ensure goals are met;
- Create value proposition and reach out strategy/programs to optimize member engagement, and maximise cross selling;
- Segmenting and differentiating corporate members’ database to identify and prioritize relevant member segments and determine needs and offerings (cross-sell opportunities);
- Work with Distribution Channels to develop understanding of what resonates with Life Planner and their’ pain points in engaging CS member base and cross-selling, and strategize initiatives accordingly;
- To work with Distribution Channels, Product Marketing and other relevant stakeholders for execution of go-to-market propositions with new product offerings, campaigns or initiatives to drive cross-selling

Responsible for product/campaign/initiative to drive engagement and LIG cross-selling by working with internal (CS) and external (non-CS) functions
- Work with Marketing, Actuarial, Operations, IT to design new product offering or campaigns based on market needs and Sales feedback, from conceptualization to launch
- Create customized proposition based on current and new products/campaigns across the company for agency force, corporate client and employee base
- Develop marketing materials lead generation activities - generate hot leads from CS member base, lead assignment and report tracking
- Prepare pitching and training materials, conduct briefing sessions to internal staff, trainers/distribution channel department and operational teams
- Monitor the product/campaign progress, gather insights on areas of success/failure post launch
- Maintenance of overall proposition and marketing materials and manage other ad-hoc initiatives

Align strategic objectives of Corporate Solutions and Agency Distribution to drive cross-selling to CS member base
- Work directly with Sales team to ensure quality execution, activity management and cross sales conversions
- Analyse monthly cross sales data and report to Management with insights and recommendation
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

  • Segment Manager

    3 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia alrajhi bank Malaysia Full time 120,000 - 180,000 per year

    Job PurposeSegment is responsible in developing and executing customer segment strategies to drive business growth, enhance customer loyalty, and improve overall customer experience in alignment with Islamic banking principles. This role involves in-depth customer segmentation, the creation of tailored value propositions, the development of targeted...

  • AM, Segment Management

    3 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Full time 90,000 - 120,000 per year

    Job DescriptionThe Assistant Manager/Manager, Segment Management will support the development and execution of strategies to optimize acquisition campaigns for the Premier Banking and Premier Private Client segments. This role requires strong analytical capabilities, attention to detail, and effective collaboration with cross-functional teams. The incumbent...

  • AM, Segment Management

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Full time 120,000 - 180,000 per year

    WHO WE ARE:As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of...

  • Segment Manager

    2 weeks ago

    Kuala Lumpur, Malaysia Bank Islam Full time

    Req ID: 7065 - Job Description: **Summary** We are looking for a passionate and results-oriented Segment Manager to join our growing team! You will be responsible for developing and executing strategies to drive awareness, acquisition, and retention of student users for Be U by Bank Islam. You will work closely with various internal and external partners to...

  • Assistant Manager/Manager, Segment Management – Affluent Acquisition

    3 days ago

    Greater Kuala Lumpur, Malaysia OCBC Full time 90,000 - 120,000 per year

    The Assistant Manager/Manager, Segment Management will support the development and execution of strategies to optimize acquisition campaigns for the Premier Banking and Premier Private Client segments. This role requires strong analytical capabilities, attention to detail, and effective collaboration with cross-functional teams. The incumbent will assist in...

  • Segment Sales Specialist

    2 weeks ago

    Kuala Lumpur, Malaysia Maxis Full time

    Are you ready to get ahead in your career? - We want to empower you to turn your ambitions into achievements. - We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. - Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. -...

  • Sales Manager

    15 hours ago

    Kuala Lumpur, Malaysia Avillion Hotel Group Sdn Bhd Full time

    Build strong clientele base and maintain strong relationship with major Travel Segment / Wedding classified prospects especially within Klang valley. - Generate and maintain customers of the travel trade segment through various sales activities like face to face sales calls, telephone calls, entertainment and etc. - Implement and execute all sales objectives...

  • Manager - Personal Financial Services (Product Management - Casa Segment)

    4 days ago

    Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at us The role is vital spearhead of Go-To-Market to acquire acquisition of new customers from the assigned segment for PFS Retail Deposit. The Product Manager is responsible for growing the segment, developing and managing a suite of products and services tailored to the unique needs of...

  • Segment Marketing Specialist

    16 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia MAXIS Full time 60,000 - 120,000 per year

    Are you ready to get ahead in your career?We want to empower you to turn your ambitions into achievements.We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.To realise...

  • Associate Consultant

    2 weeks ago

    Kuala Lumpur, Malaysia GE CONSULT ASIA SDN BHD Full time

    GECB Business Plan division is currently recruiting for a Assistant Business Consultant and Internship Students to support business plan and marketing plan roll-outs for its startups and SME business consultancy portfolio. This is an excellent learning opportunity where you can gain exposure to different business industry environments, B2B and B2C business...