Product Marketing Manager

4 days ago

Kuala Lumpur, Malaysia Techtiera Sdn Bhd Full time

**JOB SUMMARY**

**Responsibilities**

1)
- Go-To-Market (GTM) Strategy: Develop and execute GTM strategies for new product launches and feature updates, ensuring successful product positioning and market adoption.
- Product Positioning & Messaging: Craft clear, compelling product positioning and messaging that differentiates our products in the market and resonates with target customers.
- Market Research & Analysis: Conduct market research to understand customer needs, industry trends, and competitive landscape; use insights to inform product development and marketing campaigns.
- Customer Engagement: Develop buyer personas, customer journey maps, and engagement strategies to align product offerings with customer needs and maximize satisfaction.
- Content Development: Collaborate with the content team to create product marketing materials, including brochures, white papers, case studies, blogs, and product videos.
- Sales Enablement: Provide the sales team with product training, sales decks, and key messaging to help them position products and close deals.

2)
- Partner Strategy & Development: Develop and maintain relationships with key technology partners to drive joint marketing efforts, co-branding initiatives, and strategic alliances.
- Collaborative Campaigns: Work closely with partners to plan and execute joint marketing campaigns, webinars, and events to drive demand generation and product awareness.
- Product Integration Support: Collaborate with the technical team to ensure seamless integration of partner technologies with our solutions and align on product roadmaps.
- Performance Analysis: Track, measure, and analyse the success of partner-driven marketing activities, providing insights and recommendations for improvement.
- Market Expansion: Identify opportunities for product-market fit through partner networks and support market expansion efforts in new regions.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Computer Science, or related field.
- 5+ years of experience in product marketing or product management within the tech industry.
- Proven track record of launching and managing successful marketing campaigns for tech products.
- Experience in managing relationships with technology partners.
- Strong understanding of B2B marketing strategies, competitive analysis, and market research.
- Proficiency in marketing automation tools, CRM, and analytics platforms.
- Experience working in an agile environment and familiarity with software development processes.
- Knowledge of AI, machine learning, and cloud technologies.
- Previous experience with market expansion and go-to-market (GTM) strategy in multiple regions.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Project management skills and ability to work cross-functionally.
- Proficiency in digital marketing techniques, including SEO, content marketing, and social media.
- Ability to manage and influence multiple stakeholders.

**Job Type**: Permanent

Pay: Up to RM10,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Monday to Friday

**Experience**:

- Product Marketing: 5 years (required)

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