Digital Marketing Specialist

1 week ago

Ipoh, Malaysia HTM Pharmacy Group Full time

About the job

In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

**Responsibilities**
- Work closely with the CEO, Sales and Product teams to roadmap strategic growth
- Drive B2B customer acquisition
- Partner with product development and engineering teams through the complete product development cycle to help create our communication strategies for our platform.
- Create intimate and lasting relationships with audiences and customers
- Take on brand identity, awareness and recognition
- Research, write and publish content for blogs, whitepaper, web and more
- Develop and deliver end-to-end campaigns
- Develop sales and product marketing collateral (go-to-market strategies)
- You support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc.
- Develop and integrate regional marketing strategies (events, digital, PR and more)
- Analyze campaigns, consumer trends and the competitive landscape
- 4-6+ years B2B SaaS/Technology-based marketing experience
- Strong understanding of technology marketing (SaaS, IT or Tech products)
- Energy, enthusiasm, passion and commercial awareness
- Demonstrable ability to create excitement, both internally and externally
- Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)
- Acquisition and lead generation experience
- Self-management and accountability with solid leadership skills
- Experience using automation and analytics tools Power BI, Social, Analytics)
- Experience within a fast-changing, start-up or similar environments (flexibility)
- A positive forward-looking mindset.
- International experience would be beneficial

**Job Types**: Full-time, Permanent

**Salary**: RM5,000.00 - RM8,000.00 per month

**Benefits**:

- Maternity leave
- Professional development
Schedule:

- Day shift
Supplemental Pay:

- Yearly bonus
COVID-19 considerations:
All the employees are requested to wear mask, common surfaces are sanitized regularly, vaccination requirements, etc

**Education**:

- Bachelor's (preferred)
Willingness to travel:

- 100% (preferred)

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