Marketing Lead

1 week ago

Kuala Lumpur, Malaysia MRNA Scientific Full time

**Location**: Kuala Lumpur, Malaysia (with regional outreach to Singapore and ASEAN markets)
**Type**: Full-time, Strategic Role

**Role Summary**

We are seeking a strategic and execution-focused **Marketing Lead** to oversee market development, product positioning, and go-to-market activities for a high-growth healthcare diagnostics platform.

**Key Responsibilities**

**Marketing Strategy & Commercial Planning**
- Develop and lead the regional marketing roadmap to support product registration, launch, and market access.
- Align marketing strategies with regulatory timelines and commercial entry plans across key ASEAN markets.
- Support internal sales planning, market segmentation, and demand generation activities.

**Product Positioning & Campaign Execution**
- Translate technical and clinical data into effective messaging for healthcare providers, laboratories, and institutional partners.
- Oversee production of marketing assets including promotional materials, digital content, and sales tools.
- Coordinate pre-launch and post-launch marketing campaigns in alignment with local regulatory requirements.

**Digital & Stakeholder Engagement**
- Manage digital presence across regional platforms including social media, educational portals, and medical directories.
- Build and maintain relationships with healthcare institutions, medical societies, and referral networks.
- Organize local events, conferences, and training programs to support market entry and awareness.

**Cross-Functional & Regulatory Coordination**
- Work closely with regulatory and commercial teams to align messaging and outreach with approval milestones.
- Monitor changes in local market dynamics and adapt marketing and communication strategies accordingly.
- Contribute to internal reporting on market intelligence, competitor tracking, and engagement metrics.

**Required Qualifications**
- Bachelor’s or Master’s degree in Marketing, Communications, Life Sciences, or a related field
- Minimum 5 years of experience in healthcare, diagnostics, medtech, or biotech marketing
- Proven track record in developing and executing commercial and regulatory-aligned marketing strategies
- Familiarity with product registration processes and healthcare sales cycles in ASEAN
- Strong communication and stakeholder management skills

**Job Type**: Full-time

**Benefits**:

- Strategic leadership role in a dynamic healthcare venture
- Opportunity to shape regional launch and sales strategies
- Cross-functional collaboration with global teams
- Performance-based incentives and regional travel exposure

**Experience**:

- Marketing: 8 years (preferred)

**Language**:

- Mandarin (preferred)

Work Location: In person

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