Marketing Director

**Marketing Director**

**About the Role**
As our **Marketing Director**, you will drive brand strategy, customer acquisition, and revenue-generating campaigns that position Love & Laugh as the preschool of choice for Malaysia’s professional mothers and globally-minded families. You’ll oversee a dynamic portfolio including digital campaigns, brand engagement, corporate partnerships, community outreach, and lead generation.

This is a strategic leadership role requiring both creativity and sharp commercial acumen.

**Key Responsibilities**
**1. Lead Generation & Enrolment Growth**
- Plan and execute digital marketing strategies to increase student enrolment
- Optimise lead funnels through SEO, SEM, and social media performance
- Convert leads through CRM and pipeline management to meet monthly intake targets

**2. Corporate Partnerships & Outreach**
- Cultivate B2B partnerships with companies and organisations for group sign-ups
- Lead outreach strategies targeting HR departments, community groups, and affinity networks

**3. Marketing Performance & Engagement**
- Monitor analytics and KPIs; adjust campaigns to achieve measurable ROI
- Ensure consistent brand messaging across all touchpoints

**4. Brand Management & Public Relations**
- Lead PR efforts and strengthen public perception of the Love & Laugh brand
- Address online reputation and actively suppress negative media from search results

**5. Search Engine Optimisation (SEO)**
- Position our website in the top 3 search rankings for key early education terms
- Monitor search trends and optimise keyword content and backlink strategies

**6. Training & Sales Enablement**
- Deliver sales and communication training for internal staff and Centre teams
- Equip teams with tools and scripts to improve lead conversion and parent communication

**7. Community Engagement & Events**
- Oversee community programmes like _The Bonda Collective_ (our mothers’ empowerment group)
- Plan and execute events that build deeper connections with families

**8. Reputation & Review Management**
- Maintain a Google rating of 4.5+ stars across all branches
- Coordinate service recovery efforts with centre leaders and encourage positive reviews

**9. Revenue-Generating Programmes**
- Launch at least one external public training programme annually with revenue targets
- Create marketable learning events aligned with the Love & Laugh brand values

**10. Reporting & Strategy Alignment**
- Report regularly to CEO and Board on progress of KPIs
- Collaborate with School and Corporate teams to ensure brand and business alignment

**What We're Looking For**
- **Minimum 5 years** of marketing experience, ideally in education or child-focused industries
- Proven track record in designing and executing **data-driven marketing campaigns**:

- Strong understanding of **digital channels, SEO/SEM, content creation, and lead funnels**:

- Excellent communicator and presenter with a flair for storytelling and brand strategy
- **Leadership experience**—you know how to build, grow, and inspire a high-performing team
- Passionate about empowering mothers, shaping the next generation, and delivering value through education

**Why Join Us?**

At **Love & Laugh**, we believe in creating a peaceful world through beautiful character. You’ll be part of a purpose-driven organisation where marketing isn’t just about numbers—it’s about **nurturing communities**, **uplifting families**, and **leaving a legacy of love**.
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- **About Us**
**Love & Laugh Infant Care & Preschool** is Malaysia’s premium International Islamic early childhood education provider, dedicated to nurturing young minds and empowering mothers. We offer high-quality childcare for children aged 2 months to 6 years in a safe, enriching, and faith-aligned environment. Our holistic approach combines innovative learning, character development, and unwavering support, giving mothers the confidence and freedom to pursue their aspirations while ensuring their children thrive.

At Love & Laugh, we believe in developing our children's full potential and inspiring them to be Soleh and Musleh.

**Job Types**: Full-time, Permanent

Pay: RM5,000.00 - RM7,500.00 per month

**Benefits**:

- Gym membership
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

**Language**:

- English (preferred)

Work Location: In person

Expected Start Date: 08/04/2025