Content Specialist

3 days ago


Bangsar South, Malaysia KITSUI Full time

KITSUI is seeking a **creative, trend-savvy, and passionate Content Creator** to support our marketing initiatives specifically for the **Malaysia** and **Indonesia market**. This role is perfect for someone who loves storytelling through visuals, thrives in the world of social media, and enjoys producing fresh, aesthetic, and impactful content within the **beauty, wellness, and lifestyle industry**.

**Key Responsibilities**

**Content Creation & Strategy**
- Plan, conceptualize, film, and edit creative short-form videos for **TikTok, Instagram Reels, and Shopee Live** tailored to the Indonesian audience.
- Develop and execute engaging content ideas that highlight **KITSUI’s brand values, product benefits, and consumer stories**.
- Ensure all content aligns with KITSUI’s tone, visual identity, and marketing strategy.

**Campaign Collaboration & Execution**
- Collaborate closely with the **marketing and regional team** on campaign ideas, product launches, and seasonal promotions.
- Participate in brainstorming sessions to create localized, culturally relevant content that resonates with the Indonesian audience.
- Occasionally **host or appear** in live sessions, product demos, or behind-the-scenes content.

**Social Media Management & Analysis**
- Write compelling captions and creative copy to accompany posts and videos.
- Monitor and analyze content performance; suggest improvements based on data and audience engagement.
- Stay up to date with **social media trends, viral formats, and trending audio** to ensure content remains fresh and engaging.

**Requirements**:

- **Passionate** about beauty, wellness, and lifestyle content creation.
- **Confident on camera** and comfortable in producing or hosting short videos.
- Skilled in **video editing tools** such as CapCut, VN, Canva, or Adobe Premiere Rush.
- Strong understanding of **TikTok, Instagram, and other social platforms** especially in the Indonesian digital landscape.
- **Creative thinker** with a good sense of storytelling, aesthetics, and audience engagement.
- Able to work **independently and collaboratively** with cross-functional teams.
- Fluent in **Bahasa Indonesia** and English (written & spoken).
- **Fresh graduates** with strong content portfolios are encouraged to apply.

**Job Types**: Full-time, Permanent

Pay: RM3,200.00 - RM4,800.00 per month

**Benefits**:

- Additional leave
- Cell phone reimbursement
- Maternity leave
- Meal provided
- Opportunities for promotion
- Parental leave
- Professional development

Application Question(s):

- What is your Expected Salary?
- What is your Current Salary?
- How long is your Notice Period?

Work Location: In person



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