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Trade Marketing Asst. Manager

2 weeks ago

Kuala Lumpur, Malaysia Samsung Electronics Full time

Position Summary

1. Set and implement in-store strategy in link to product and marketing strategies.

2. Increase the in-store purchase rate through differentiated in-store display and customer experience solutions.

3. Carry out in-store total solution consulting and improvement efforts for retail store conditions.

Role and Responsibilities
- Work with the Product team to convert the consumer value proposition, into customer and shopper value proposition at the channel, partner and customer level.
- Understand channel complexity and propose appropriate sell-out and promotions.
- Work with product and sales teams to develop and implement trade marketing and channel strategies, including sales enhancement platforms such as device trade-in, consumer financing, and value-added services
- Base recommendations on quantitative/qualitative market and consumer insights, both from in/external data points - and factoring competitor activities and seasonality.
- Own the Eco Trade Marketing calendar planning, execution and tracking/measurement.
- Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sell-out analysis, and recommend improvement and identify risks to stakeholders.
- Budget management, analysis on return on investment, opportunity costs.
- Fully utilize Eco assets by HQ, and sync with local PM and Marketing on asset gaps with RHQ.

LI-SME #LI-MidSenior

Skills and Qualifications
- Bachelor’s degree in Economics, Marketing, Business Administration or related fields
- Minimum 5 years of experience in consumer industry for trade/retail marketing, category/product marketing, and/or account management.
- Experience in market analysis and go-to-market strategy development
- Demonstrated business acumen, awareness of market, retail, and e-commerce trends
- Good stakeholder management and collaborative approach
- Excellent Excel analytical skills to manage and track key business metrics to measure success
- Experienced in producing polished reports in PowerPoint
- Good communication and presentation skills
- Self-motivation/discipline with high degree of initiative and result-oriented
- Ability to work in a fast paced environment

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