Marketing Lead

2 days ago

Petaling Jaya, Malaysia Purpose Performance Wear Full time

The Marketing Lead will be responsible for analysing, proposing and executing campaigns to grow PURPOSE PERFORMANCE WEAR’s DTC revenue and reputation as the go-to brand for endurance athletes.

This position is a role in a startup, thus being a marketing co-pilot, multi-disciplined, working along with some scrappiness, and the ability to manage projects under pressure is expected. At this stage in the business, we value fast, quick execution over drawn-out timelines or managerial roles.

The main responsibilities and results areas are as follows:
**1. Marketing Execution**:

- **Marketing Execution**:Develop and execute marketing strategies that resonate with endurance athletes, driving growth and engagement across all channels (website, social media and others deemed relevant).
- **Brand Positioning**: Strengthen the PURPOSE PERFORMANCE WEAR brand as a premium choice for endurance athletes through authentic storytelling, athlete partnerships, and targeted campaigns.
- **Digital and Social Media**: Lead and optimise all digital marketing efforts, with a focus on growing our presence within endurance sports communities on platforms like Instagram, Strava, and YouTube.

**2. Budget and Conversions**:

- **Budget Oversight**: Manage the marketing budget, ensuring that resources are effectively allocated to maximise brand exposure and growth.
- **Quality Data-Driven Insights Leading to Conversions**:Use and analyse performance metrics and customer data to refine marketing strategies, ensuring that campaign ROIs are met whilst addressing the needs of athletes while delivering key conversion metrics and revenue goals.
- **Leadership and Team Management**: Build and lead a team or marketers, providing guidance and mentorship to foster innovation, accountability, and excellence in execution.

**3. Content and Partnerships**:

- **Content Creation**:Collaborate with internal teams and external partners to produce engaging, relevant content that speaks to athletes—whether it’s through blog posts, videos, or social media.
- **Community Engagement**: Foster relationships with running, cycling, and triathlon communities, organising events, sponsorships, and athlete collaborations that align with our brand ethos, especially in Southeast Asia.
- **Athlete and Influencer Partnerships**:Identify and cultivate relationships with endurance athletes and influencers who embody the PURPOSE PERFORMANCE WEAR spirit and mission, ensuring these partnerships are authentic and impactful.

**Event Marketing**:Lead marketing efforts for endurance sports events, including sponsorships, pop-ups, expos, and other brand activations, ensuring maximum exposure within the sport.

**Job Types**: Full-time, Permanent

Pay: From RM3,500.00 per month

**Benefits**:

- Health insurance
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 5 years (required)

**Language**:

- English (required)

**Location**:

- Petaling Jaya (preferred)

Willingness to travel:

- 25% (preferred)

Work Location: In person

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