Digital Marketing Executive

2 days ago

Malaysia Sunway Group Full time

**Job Description
- Maximize revenues from Hotel websites, optimise and analyse website performance and initiate improvements and updates.
- Monitor, track and analyse Hotel websites to drive consumer traffic, brand awareness, booking conversion and revenue.
- Assist & Manage marketing agencies to deliver strategic goals and maximum ROI.
- Lead, coordinate and manage digital marketing initiatives and campaigns with internal teams.
- Support group’s digital roadmap by implementing, facilitating and driving marketing initiatives and campaigns.
- Establish and share digital trends, online travel marketing best practices, key travel industry and consumer trends to internal teams.

**FOCUS AREAS**:Social Media Management
- Monitor day-to-day activities of hotel social media channels; manage and update all social presences of the hotel and activities within Sunway Resort City.
- Monitors overall social media listening; creates alerts through Revinate, and other social tools (Google, Facebook, Weibo, Socialbakers).
- Manages active and engaged communities around defined or trending topics; performs social media canvasing and lead generation.
- Communicates with GM and Dept. heads for appropriate messaging needs/ responses to Guest Reviews (TripAdvisor, OTAs).
- Monitors community feedback in real-time drives daily engagement with public interaction for the hotel’s official social presences (FB, Twitter, Weibo, etc).
- Develops unique hotel and destination content (posts, photos, videos, infographics, etc); sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials.
- Verifies Brand positioning and voice is fully adhered and activated at the property level.

**FOCUS AREAS**:Website CMS
- To carry out constant maintenance and updating of the Hotel’s main webpage.
- Update and enhance the Hotel’s plasma screens with on-going marketing programs and initiatives.
- Responsible for preparing mail-out and online exposure value reports on a monthly basis.

**Qualifications & Experience
- Bachelor’s Degree in Business, Marketing, Journalism or related discipline
- 1-4 years of experience in online marketing, communications, strategic planning and brand management in the hospitality, lifestyle or consumer goods industry
- A self-starter with good organisation, methodical and multitasking skills with the passion to deliver quality work in tight deadlines.
- Able to propose sales, marketing plans, promotion and activities.
- Ability to handle marketing reports, presentations and media relations.
- Strong project management or organisational skills.
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Instagram, Weibo, TripAdvisor etc.) and how they can be deployed in different scenarios.
- Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
- Team player, with the confidence to take the lead and guide other departments when necessary.
- Have basic knowledge of principles of SEO (Search Engine Optimisation).
- Public relations, Communications, Marketing and/or Community Management experience.

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